Balance Sheet Components (Tables)

9 Months Ended

12 Months Ended

Sep. 30, 2021

Dec. 31, 2020

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Schedule of Property and Equipment

Property and Equipment – Property and equipment are summarized as follows:

	As of
	September 30, 2021			December 31, 2020
Office equipment and computers	$	1,267,898		$	1,341,292
Furniture and fixtures		1,005			19,997
Leasehold improvements		-			345,516
		1,268,903			1,706,805
Less accumulated depreciation and amortization		(600,240	)		(577,367	)
Net property and equipment	$	668,663		$	1,129,438

Property and equipment are summarized as follows:

	As of December 31,
	2020			2019
Office equipment and computers	$	1,341,292		$	476,233
Furniture and fixtures		19,997			193,914
Leasehold improvements		345,516			307,550
		1,706,805			977,697
Less accumulated depreciation and amortization		(577,367	)		(316,420	)
Net property and equipment	$	1,129,438		$	661,277

Summary of Platform Development Costs

Platform Development – Platform development costs are summarized as follows:

	As of
	September 30, 2021			December 31, 2020
Platform development	$	19,497,520		$	16,027,428
Less accumulated amortization		(11,485,813	)		(8,671,820	)
Net platform development	$	8,011,707		$	7,355,608

Platform development costs are summarized as follows:

	As of December 31,
	2020			2019
Platform development	$	16,027,428		$	10,678,692
Less accumulated amortization		(8,671,820	)		(4,785,973	)
Net platform development	$	7,355,608		$	5,892,719

Summary of Platform Development Cost Activity

A summary of platform development activity for the nine months ended September 30, 2021 and year ended December 31, 2020 is as follows:

	As of
	September 30, 2021			December 31, 2020
Platform development beginning of period	$	16,027,428		$	10,678,692
Payroll-based costs capitalized during the period		3,016,924			3,750,541
Total capitalized costs		19,044,352			14,429,233
Stock-based compensation		1,347,624			1,608,995
Dispositions		(894,456	)		(10,800	)
Platform development end of period	$	19,497,520		$	16,027,428

A summary of platform development activity for the years ended December 31, 2020 and 2019 is as follows:

	As of December 31,
	2020			2019
Platform development beginning of year	$	10,678,692		$	6,833,900
Payroll-based costs capitalized during the year		3,750,541			2,537,402
Total capitalized costs		14,429,233			9,371,302
Stock-based compensation		1,608,995			1,307,390
Dispositions during the year		(10,800	)		-
Platform development end of year	$	16,027,428		$	10,678,692

Schedule of Intangible Assets Subjects to Amortization

Intangible Assets – Intangible assets subject to amortization consisted of the following:

	As of September 30, 2021							As of December 31, 2020
	Carrying Amount		Accumulated Amortization			Net Carrying Amount		Carrying Amount		Accumulated Amortization			Net Carrying Amount
Developed technology	$	19,070,857	$	(11,576,450	)	$	7,494,407	$	19,070,857	$	(8,283,740	)	$	10,787,117
Noncompete agreement		480,000		(480,000	)		-		480,000		(480,000	)		-
Trade name		3,328,000		(712,292	)		2,615,708		3,328,000		(503,342	)		2,824,658
Subscriber relationships		73,458,799		(28,992,944	)		44,465,855		73,458,799		(18,105,041	)		55,353,758
Advertiser relationships		2,240,000		(510,922	)		1,729,078		2,240,000		(332,515	)		1,907,485
Database		2,396,887		(904,030	)		1,492,857		1,140,000		(531,183	)		608,817
Subtotal amortizable intangible assets		100,974,543		(43,176,638	)		57,797,905		99,717,656		(28,235,821	)		71,481,835
Website domain name		20,000		-			20,000		20,000		-			20,000
Total intangible assets	$	100,994,543	$	(43,176,638	)	$	57,817,905	$	99,737,656	$	(28,235,821	)	$	71,501,835

Intangible assets subject to amortization consisted of the following:

	Weighted Average	As of December 31, 2020							As of December 31, 2019
	Useful Life (in years)	Carrying Amount		Accumulated Amortization			Net Carrying Amount		Carrying Amount		Accumulated Amortization			Net Carrying Amount
Developed technology	4.70	$	19,070,857	$	(8,283,740	)	$	10,787,117	$	19,138,104	$	(4,090,359	)	$	15,047,745
Noncompete agreement	2.00		480,000		(480,000	)		-		480,000		(252,000	)		228,000
Trade name	16.63		3,328,000		(503,342	)		2,824,658		3,328,000		(224,745	)		3,103,255
Subscriber relationships	5.10		73,458,799		(18,105,041	)		55,353,758		73,458,799		(3,587,837	)		69,870,962
Advertiser relationships	9.42		2,240,000		(332,515	)		1,907,485		2,240,000		(94,635	)		2,145,365
Database	3.00		1,140,000		(531,183	)		608,817		1,140,000		(151,183	)		988,817
Subtotal amortizable intangible assets			99,717,656		(28,235,821	)		71,481,835		99,784,903		(8,400,759	)		91,384,144
Website domain name	-		20,000		-			20,000		20,000		-			20,000
Total intangible assets		$	99,737,656	$	(28,235,821	)	$	71,501,835	$	99,804,903	$	(8,400,759	)	$	91,404,144

Schedule of Other Long-term Liabilities

Other Long-term Liabilities – Other long-term liabilities consisted of the following:

	As of
	September 30, 2021		December 31, 2020
Lease termination payments	$	7,269,469	$	541,381
Deferred cash payments		666,677		-
Other		136,296		211,984
	$	8,072,442	$	753,365