Condensed Consolidated Statements of Stockholders' Deficiency (Unaudited) - USD ($)	3 Months Ended						9 Months Ended
	Sep. 30, 2021	Jun. 30, 2021	Mar. 31, 2021	Sep. 30, 2020	Jun. 30, 2020	Mar. 31, 2020	Sep. 30, 2021	Sep. 30, 2020
Beginning balance, value	$ (32,437,540)	$ (40,243,558)	$ (20,313,460)	$ (74,574,520)	$ (55,583,917)	$ (37,067,984)	$ (20,313,460)	$ (37,067,984)
Issuance of restricted stock awards to the board of directors	502,500
Repurchase of restricted stock classified as liabilities
Issuance of restricted stock in connection with the acquisition of The Spun
Cashless exercise of common stock options
Common stock withheld for taxes	(29,118)	(41,120)		(40,957)	(112,340)	(169,481)
Proceeds from common stock private placement		19,837,757
Issuance of restricted stock units in connection with the acquisition of LiftIgniter						500,000
Issuance of common stock in connection with professional services			125,000				125,000
Issuance of common stock upon conversion of Series H convertible preferred stock	50,000			300,000
Issuance of common stock upon vesting of restricted stock units
Forfeiture of unvested restricted stock awards
Issuance of common stock in connection with the acquisition of Say Media
Beneficial conversion feature on Series H convertible preferred stock				132,663
Deemed dividend on Series H convertible preferred stock				(132,663)
Stock-based compensation	8,961,704	8,665,939	5,408,207	4,231,878	4,283,066	3,930,172
Net loss	(24,706,654)	(20,656,558)	(25,463,305)	(21,264,431)	(23,161,329)	(22,776,624)	(70,826,517)	(67,202,384)
Ending balance, value	(47,659,108)	(32,437,540)	(40,243,558)	(91,348,030)	(74,574,520)	(55,583,917)	(47,659,108)	(91,348,030)
Common Stock [Member]
Beginning balance, value	$ 2,631,757	$ 2,303,264	$ 2,290,851	$ 385,902	$ 374,746	$ 371,190	$ 2,290,851	$ 371,190
Beginning balance, shares	263,175,743	230,326,425	229,085,167	38,590,363	37,474,736	37,119,117	229,085,167	37,119,117
Issuance of restricted stock awards to the board of directors	$ 7,500	$ 822	$ 8,052			$ 5,625
Issuance of restricted stock awards to the board of directors, shares	750,000	82,158	805,165			562,500
Repurchase of restricted stock classified as liabilities	$ (1,331)	$ (1,331)	$ (1,331)
Repurchase of restricted stock classified as liabilities, shares	(133,068)	(133,068)	(133,068)
Issuance of restricted stock in connection with the acquisition of The Spun		$ 42,857
Issuance of restricted stock in connection with the acquisition of The Spun, shares		4,285,714
Cashless exercise of common stock options		$ 849
Cashless exercise of common stock, shares		84,891
Common stock withheld for taxes	$ (469)	$ (490)		$ (586)	$ (2,348)	$ (2,069)
Common stock withheld for taxes, shares	(46,856)	(49,952)		(58,628)	(234,767)	(206,881)
Proceeds from common stock private placement		$ 285,786
Proceeds from common stock private placement, shares		28,578,575
Issuance of restricted stock units in connection with the acquisition of LiftIgniter			$ 2,567
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares			256,661
Issuance of common stock in connection with professional services			$ 3,125
Issuance of common stock in connection with professional services, shares			312,500
Issuance of common stock upon conversion of Series H convertible preferred stock	$ 1,515			$ 9,091
Issuance of common stock upon conversion of Series H convertible preferred stock, shares	151,515			909,090
Issuance of common stock upon vesting of restricted stock units	$ 5,000
Issuance of common stock in connection with vesting of restricted stock units, shares	500,000
Forfeiture of unvested restricted stock awards	$ (1,505)
Forfeiture of unvested restricted stock awards, shares	150,557
Issuance of common stock in connection with the acquisition of Say Media				$ 11,074	$ 13,504
Issuance of common stock in connection with the acquisition of Say Media, shares				1,107,378	1,350,394
Beneficial conversion feature on Series H convertible preferred stock
Deemed dividend on Series H convertible preferred stock
Stock-based compensation
Net loss
Forfeiture of unvested restricted stock awards, shares	(150,557)
Ending balance, value	$ 2,642,467	$ 2,631,757	$ 2,303,264	$ 405,481	$ 385,902	$ 374,746	$ 2,642,467	$ 405,481
Ending balance, shares	264,246,777	263,175,743	230,326,425	40,548,203	38,590,363	37,474,736	264,246,777	40,548,203
Common Stock to be Issued [Member]
Beginning balance, value	$ 10,809	$ 10,809	$ 10,809	$ 25,879	$ 39,383	$ 39,383	$ 10,809	$ 39,383
Beginning balance, shares	1,080,930	1,080,930	1,080,930	2,587,893	3,938,287	3,938,287	1,080,930	3,938,287
Issuance of restricted stock awards to the board of directors
Repurchase of restricted stock classified as liabilities
Issuance of restricted stock in connection with the acquisition of The Spun
Cashless exercise of common stock options
Common stock withheld for taxes
Proceeds from common stock private placement
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares
Issuance of common stock in connection with professional services
Issuance of common stock upon conversion of Series H convertible preferred stock
Issuance of common stock upon vesting of restricted stock units
Forfeiture of unvested restricted stock awards
Issuance of common stock in connection with the acquisition of Say Media				$ (11,074)	$ (13,504)
Issuance of common stock in connection with the acquisition of Say Media, shares				(1,107,378)	(1,350,394)
Beneficial conversion feature on Series H convertible preferred stock
Deemed dividend on Series H convertible preferred stock
Stock-based compensation
Net loss
Ending balance, value	$ 10,809	$ 10,809	$ 10,809	$ 14,805	$ 25,879	$ 39,383	$ 10,809	$ 14,805
Ending balance, shares	1,080,930	1,080,930	1,080,930	1,480,515	2,587,893	3,938,287	1,080,930	1,480,515
Additional Paid-in Capital [Member]
Beginning balance, value	$ 173,313,043	$ 145,178,960	$ 139,658,166	$ 43,992,975	$ 39,819,901	$ 35,562,766	$ 139,658,166	$ 35,562,766
Issuance of restricted stock awards to the board of directors	495,000	(822)	(8,052)			(5,625)
Repurchase of restricted stock classified as liabilities	1,331	1,331	1,331
Issuance of restricted stock in connection with the acquisition of The Spun		(42,857)
Cashless exercise of common stock options		(849)
Common stock withheld for taxes	(28,649)	(40,630)		(40,371)	(109,992)	(167,412)
Proceeds from common stock private placement		19,551,971
Issuance of restricted stock units in connection with the acquisition of LiftIgniter			(2,567)			500,000
Issuance of common stock in connection with professional services			121,875
Issuance of common stock upon conversion of Series H convertible preferred stock	48,485			290,909
Issuance of common stock upon vesting of restricted stock units	(5,000)
Forfeiture of unvested restricted stock awards	1,505
Issuance of common stock in connection with the acquisition of Say Media
Beneficial conversion feature on Series H convertible preferred stock				132,663
Deemed dividend on Series H convertible preferred stock				(132,663)
Stock-based compensation	8,961,704	8,665,939	5,408,207	4,231,878	4,283,066	3,930,172
Net loss
Ending balance, value	182,787,419	173,313,043	145,178,960	48,475,391	43,992,975	39,819,901	182,787,419	48,475,391
Retained Earnings [Member]
Beginning balance, value	(208,393,149)	(187,736,591)	(162,273,286)	(118,979,276)	(95,817,947)	(73,041,323)	(162,273,286)	(73,041,323)
Issuance of restricted stock awards to the board of directors
Repurchase of restricted stock classified as liabilities
Issuance of restricted stock in connection with the acquisition of The Spun
Cashless exercise of common stock options
Common stock withheld for taxes
Proceeds from common stock private placement
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Issuance of common stock in connection with professional services
Issuance of common stock upon conversion of Series H convertible preferred stock
Issuance of common stock upon vesting of restricted stock units
Forfeiture of unvested restricted stock awards
Issuance of common stock in connection with the acquisition of Say Media
Beneficial conversion feature on Series H convertible preferred stock
Deemed dividend on Series H convertible preferred stock
Stock-based compensation
Net loss	(24,706,654)	(20,656,558)	(25,463,305)	(21,264,431)	(23,161,329)	(22,776,624)
Ending balance, value	$ (233,099,803)	$ (208,393,149)	$ (187,736,591)	$ (140,243,707)	$ (118,979,276)	$ (95,817,947)	$ (233,099,803)	$ (140,243,707)