Condensed Consolidated Statements of Stockholders' (Deficiency) (Unaudited) - USD ($)	3 Months Ended						9 Months Ended
	Sep. 30, 2020	Jun. 30, 2020	Mar. 31, 2020	Sep. 30, 2019	Jun. 30, 2019	Mar. 31, 2019	Sep. 30, 2020	Sep. 30, 2019
Common Stock [Member]
Balance	$ 385,902	$ 374,746	$ 371,190	$ 369,389	$ 376,861	$ 357,685	$ 371,190	$ 357,685
Balance, shares	38,590,363	37,474,736	37,119,117	36,938,927	37,686,173	35,768,619	37,119,117	35,768,619
Issuance of common stock in connection with the merger of Say Media	$ 11,074	$ 13,504				$ 11,889
Issuance of common stock in connection with the merger of Say Media, shares	1,107,378	1,350,394				1,188,880
Forfeiture of restricted stock				$ (1,250)	$ (5,800)	$ (1,200)
Forfeiture of restricted stock, shares				(125,000)	(580,000)	(120,000)
Issuance of restricted stock awards to the board of directors			$ 5,625			$ 8,333
Issuance of restricted stock awards to the board of directors, shares			562,500			833,333
Cashless exercise of common stock options						$ 154
Cashless exercise of common stock options, shares						15,341
Cashless exercise of common stock warrants				$ 5,393
Cashless exercise of common stock warrants, shares				539,331
Stock-based compensation
Common stock withheld for taxes	$ (586)	$ (2,348)	$ (2,069)		$ (1,672)
Common stock withheld for taxes, shares	(58,628)	(234,767)	(206,881)		(167,246)
Beneficial conversion feature on Series H convertible preferred stock
Deemed dividend on Series H convertible preferred stock
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares
Issuance of common stock upon conversion of Series H convertible preferred stock	$ 9,091
Issuance of common stock upon conversion of Series H convertible preferred stock, shares	909,090
Net loss
Balance	$ 405,481	$ 385,902	$ 374,746	$ 373,532	$ 369,389	$ 376,861	$ 405,481	$ 373,532
Balance, shares	40,548,203	38,590,363	37,474,736	37,353,258	36,938,927	37,686,173	40,548,203	37,353,258
Common Stock to be Issued [Member]
Balance	$ 25,879	$ 39,383	$ 39,383	$ 39,383	$ 39,383	$ 51,272	$ 39,383	$ 51,272
Balance, shares	2,587,893	3,938,287	3,938,287	3,938,287	3,938,287	5,127,167	3,938,287	5,127,167
Issuance of common stock in connection with the merger of Say Media	$ (11,074)	$ (13,504)				$ (11,889)
Issuance of common stock in connection with the merger of Say Media, shares	(1,107,378)	(1,350,394)				(1,188,880)
Forfeiture of restricted stock
Forfeiture of restricted stock, shares
Issuance of restricted stock awards to the board of directors
Issuance of restricted stock awards to the board of directors, shares
Cashless exercise of common stock options
Cashless exercise of common stock options, shares
Stock-based compensation
Common stock withheld for taxes
Common stock withheld for taxes, shares
Beneficial conversion feature on Series H convertible preferred stock
Deemed dividend on Series H convertible preferred stock
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Issuance of restricted stock units in connection with the acquisition of LiftIgniter, Shares
Net loss
Balance	$ 14,805	$ 25,879	$ 39,383	$ 39,383	$ 39,383	$ 39,383	$ 14,805	$ 39,383
Balance, shares	1,480,515	2,587,893	3,938,287	3,938,287	3,938,287	3,938,287	1,480,515	3,938,287
Additional Paid-in Capital [Member]
Balance	$ 43,992,975	$ 39,819,901	$ 35,562,766	$ 27,870,197	$ 24,893,365	$ 23,413,077	$ 35,562,766	$ 23,413,077
Issuance of common stock in connection with the merger of Say Media
Forfeiture of restricted stock				1,250	5,800	1,200
Issuance of restricted stock awards to the board of directors			(5,625)			(8,333)
Cashless exercise of common stock options						(154)
Cashless exercise of common stock warrants				729,793
Stock-based compensation	4,231,878	4,283,066	3,930,172	3,404,873	3,044,620	1,487,575
Common stock withheld for taxes	(40,371)	(109,992)	(167,412)		(73,588)
Beneficial conversion feature on Series H convertible preferred stock	132,663
Deemed dividend on Series H convertible preferred stock	(132,663)
Issuance of restricted stock units in connection with the acquisition of LiftIgniter			500,000
Issuance of common stock upon conversion of Series H convertible preferred stock	290,909
Net loss
Balance	48,475,391	43,992,975	39,819,901	32,006,113	27,870,197	24,893,365	48,475,391	32,006,113
Accumulated Deficit [Member]
Balance	(118,979,276)	(95,817,947)	(73,041,323)	(54,060,495)	(43,474,934)	(34,539,954)	(73,041,323)	(34,539,954)
Issuance of common stock in connection with the merger of Say Media
Forfeiture of restricted stock
Issuance of restricted stock awards to the board of directors
Cashless exercise of common stock options
Cashless exercise of common stock warrants
Stock-based compensation
Common stock withheld for taxes
Beneficial conversion feature on Series H convertible preferred stock
Deemed dividend on Series H convertible preferred stock
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Net loss	(21,264,431)	(23,161,329)	(22,776,624)	(19,679,121)	(10,585,561)	(8,934,980)
Balance	(140,243,707)	(118,979,276)	(95,817,947)	(73,739,616)	(54,060,495)	(43,474,934)	(140,243,707)	(73,739,616)
Balance	(74,574,520)	(55,583,917)	(37,067,984)	(25,781,526)	(18,165,325)	(10,717,920)	(37,067,984)	(10,717,920)
Issuance of common stock in connection with the merger of Say Media
Forfeiture of restricted stock
Issuance of restricted stock awards to the board of directors
Cashless exercise of common stock options
Cashless exercise of common stock warrants				735,186
Stock-based compensation	4,231,878	4,283,066	3,930,172	3,404,873	3,044,620	1,487,575
Common stock withheld for taxes	(40,957)	(112,340)	(169,481)		(75,260)
Beneficial conversion feature on Series H convertible preferred stock	132,663
Deemed dividend on Series H convertible preferred stock	(132,663)
Issuance of restricted stock units in connection with the acquisition of LiftIgniter			500,000
Issuance of common stock upon conversion of Series H convertible preferred stock	300,000
Net loss	(21,264,431)	(23,161,329)	(22,776,624)	(19,679,121)	(10,585,561)	(8,934,980)	(67,202,384)	(39,199,662)
Balance	$ (91,348,030)	$ (74,574,520)	$ (55,583,917)	$ (41,320,588)	$ (25,781,526)	$ (18,165,325)	$ (91,348,030)	$ (41,320,588)