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Compensation Plans (Tables)
 9 Months Ended
Sep. 30, 2020
Share-based Payment Arrangement [Abstract]  
Summary of Stock-based Compensation

Stock-based compensation and equity-based expense charged to operations or capitalized during the three months and nine months ended September 30, 2020 and 2019 are summarized as follows:

 

    Restricted     Common     Common           Channel              
    Stock     Stock     Equity     Outside     Partner     ABG        
    Awards     Awards     Awards     Options     Warrants     Warrants     Totals  
During the Three Months Ended September 30, 2020                                                        
Cost of revenue   $ 35,610     $ 53,149     $ 1,178,276     $ 2,471     $ 992     $ -     $ 1,270,498  
Selling and marketing     323,164       42,695       734,391       43,900       -       -       1,144,150  
General and administrative     80,306       127,786       855,390       -       -       364,248       1,427,730  
Total costs charged to operations     439,080       223,630       2,768,057       46,371       992       364,248       3,842,378  
Capitalized platform development     88,619       32,680       267,013       1,188       -       -       389,500  
Total stock-based compensation   $ 527,699     $ 256,310     $ 3,035,070     $ 47,559     $ 992     $ 364,248     $ 4,231,878  
                                                         
During the Three Months Ended September 30, 2019                                                        
Cost of revenue   $ 30,564     $ 6,644     $ 231,936     $ 150     $ 15,959     $ -     $ 285,253  
Selling and marketing     -       26,237       139,921       55,685       -       -       221,843  
General and administrative     553,866       426,594       1,094,017       45,328       -       364,248       2,484,053  
Total costs charged to operations     584,430       459,475       1,465,874       101,163       15,959       364,248       2,991,149  
Capitalized platform development     130,445       55,394       225,804       2,081       -       -       413,724  
Total stock-based compensation   $ 714,875     $ 514,869     $ 1,691,678     $ 103,244     $ 15,959     $ 364,248     $ 3,404,873  
                                                         
During the Nine Months Ended September 30, 2020                                                        
Cost of revenue   $ 108,936     $ 150,915     $ 3,261,542     $ 5,644     $ 36,654     $ -     $ 3,563,691  
Selling and marketing     920,566       102,206       2,114,595       142,767       -       -       3,280,134  
General and administrative     238,558       437,614       2,430,553       150,577       -       1,084,826       4,342,128  
Total costs charged to operations     1,268,060       690,735       7,806,690       298,988       36,654       1,084,826       11,185,953  
Capitalized platform development     234,611       154,445       864,656       5,451       -       -       1,259,163  
Total stock-based compensation   $ 1,502,671     $ 845,180     $ 8,671,346     $ 304,439     $ 36,654     $ 1,084,826     $ 12,445,116  
                                                         
During the Nine Months Ended September 30, 2019                                                        
Cost of revenue   $ 92,465     $ 33,828     $ 362,993     $ 1,428     $ 34,868     $ -     $ 525,582  
Selling and marketing     34,393       74,177       259,957       132,936       -       -       501,463  
General and administrative     2,128,725       1,226,111       2,026,302       111,336       -       431,555       5,924,029  
Total costs charged to operations     2,255,583       1,334,116       2,649,252       245,700       34,868       431,555       6,951,074  
Capitalized platform development     462,754       128,179       390,834       4,227       -       -       985,994  
Total stock-based compensation   $ 2,718,337     $ 1,462,295     $ 3,040,086     $ 249,927     $ 34,868     $ 431,555     $ 7,937,068  

 
Schedule of Unrecognized Compensation Expense

Unrecognized compensation expense related to the stock-based compensation awards and equity-based awards as of September 30, 2020 was as follows:

 

             
    Nine Months Ended September 30, 2020  
    Restricted Stock Awards     Common Stock Awards     Common Equity Awards     Outside Options     Channel Partner Warrants     ABG Warrants     Totals  
Unrecognized compensation expense   $ 537,147     $ 974,519     $ 22,961,004     $ 416,750     $ -     $ 3,578,350     $ 28,467,770  
Weighted average period expected to be recognized (in years)     0.50       0.65       2.04       1.43       -       2.63       2.03