Condensed Consolidated Statements of Stockholders' Deficiency (Unaudited) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Common Stock [Member]
Balance	$ 371,190	$ 357,685
Balance, shares	37,119,117	35,768,619
Cashless exercise of common stock options		$ 154
Cashless exercise of common stock options, shares		15,341
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Issuance of restricted stock awards to the board of directors	$ 5,625	$ 8,333
Issuance of restricted stock awards to the board of directors, shares	562,500	833,333
Forfeiture of restricted stock		$ (1,200)
Forfeiture of restricted stock, shares		(120,000)
Issuance of common stock in connection with the merger of Say Media		$ 11,889
Issuance of common stock in connection with the merger of Say Media, shares		1,188,880
Common stock withheld for taxes	$ (2,069)
Common stock withheld for taxes, shares	(206,881)
Stock-based compensation
Net loss
Balance	$ 374,746	$ 376,861
Balance, shares	37,474,736	37,686,173
Common Stock to be Issued [Member]
Balance	$ 39,383	$ 51,272
Balance, shares	3,938,287	5,127,167
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Issuance of restricted stock awards to the board of directors
Forfeiture of restricted stock
Forfeiture of restricted stock, shares
Issuance of common stock in connection with the merger of Say Media		$ (11,889)
Issuance of common stock in connection with the merger of Say Media, shares		(1,188,880)
Common stock withheld for taxes
Stock-based compensation
Net loss
Balance	$ 39,383	$ 39,383
Balance, shares	3,938,287	3,938,287
Additional Paid-in Capital [Member]
Balance	$ 35,562,766	$ 23,413,077
Cashless exercise of common stock options		(154)
Issuance of restricted stock units in connection with the acquisition of LiftIgniter	500,000
Issuance of restricted stock awards to the board of directors	(5,625)	(8,333)
Forfeiture of restricted stock		1,200
Issuance of common stock in connection with the merger of Say Media
Common stock withheld for taxes	(167,412)
Stock-based compensation	3,930,172	1,487,575
Net loss
Balance	39,819,901	24,893,365
Accumulated Deficit [Member]
Balance	(73,041,323)	(34,539,954)
Cashless exercise of common stock options
Issuance of restricted stock units in connection with the acquisition of LiftIgniter
Issuance of restricted stock awards to the board of directors
Forfeiture of restricted stock
Issuance of common stock in connection with the merger of Say Media
Common stock withheld for taxes
Stock-based compensation
Net loss	(22,776,624)	(8,934,980)
Balance	(95,817,947)	(43,474,934)
Balance	(37,067,984)	(10,717,920)
Cashless exercise of common stock options
Issuance of restricted stock units in connection with the acquisition of LiftIgniter	500,000
Issuance of restricted stock awards to the board of directors
Forfeiture of restricted stock
Issuance of common stock in connection with the merger of Say Media
Common stock withheld for taxes	(169,481)
Stock-based compensation	3,930,172	1,487,575
Net loss	(22,776,624)	(8,934,980)
Balance	$ (55,583,917)	$ (18,165,325)