Compensation Plans - Summary of Stock-based Compensation (Details) - USD ($)	3 Months Ended
Mar. 31, 2020	Mar. 31, 2019
Cost of revenue	$ 26,738,833	$ 5,652,565
Selling and marketing	9,359,938	1,149,292
General and administrative	10,410,205	4,225,253
Total stock based compensation	3,560,120	1,319,627
Stock-based Compensation [Member]
Cost of revenue	1,126,209	69,071
Selling and marketing	1,068,600	108,284
General and administrative	1,365,311	1,142,272
Total costs charged to operations	3,560,120	1,319,627
Capitalized platform development	370,052	167,948
Total stock based compensation	3,930,172	1,487,575
Stock-based Compensation [Member] \| ABG Warrants [Member]
Cost of revenue
Selling and marketing
General and administrative	360,289
Total costs charged to operations	360,289
Capitalized platform development
Total stock based compensation	260,289
Restricted Stock Awards [Member] \| Stock-based Compensation [Member]
Cost of revenue	37,576	35,375
Selling and marketing	299,215	34,393
General and administrative	22,920	715,637
Total costs charged to operations	359,711	785,405
Capitalized platform development	70,283	137,956
Total stock based compensation	429,994	923,361
Common Stock Awards [Member] \| Stock-based Compensation [Member]
Cost of revenue	69,796	20,219
Selling and marketing	35,728	21,945
General and administrative	171,672	404,430
Total costs charged to operations	277,196	446,594
Capitalized platform development	41,157	29,992
Total stock based compensation	318,353	476,586
Common Equity Awards [Member] \| Stock-based Compensation [Member]
Cost of revenue	1,009,592
Selling and marketing	678,279
General and administrative	755,247	892
Total costs charged to operations	2,443,118	892
Capitalized platform development	256,001
Total stock based compensation	2,699,119	892
Outside Options [Member] \| Stock-based Compensation [Member]
Cost of revenue	1,206	1,129
Selling and marketing	55,378	51,946
General and administrative	55,183	21,313
Total costs charged to operations	111,767	74,388
Capitalized platform development	2,611
Total stock based compensation	$ 114,378	$ 74,388

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