FWP 1 dfwp.htm FREE WRITING PROSPECTUS Free Writing Prospectus
©2008 Discover Financial Services
1
Investor
Presentation
September 2008
Issuer Free Writing Prospectus
Filed Pursuant to Rule 433
Registration Nos. 333-141703,
333-141703-01 and 333-141703-02


©2008 Discover Financial Services
2
The following slides are part of a presentation by Discover Financial Services (the "Company") and its subsidiary,
Discover Bank and are intended to be viewed as part of that presentation. The presentation is based on information
generally available to the public and does not contain any material, nonpublic information.
The information provided herein may include certain non-GAAP financial measures. The reconciliations of such
measures to the comparable GAAP figures are included in the Company’s Form 10-K for the year ended
November 30, 2007 and the Company’s 3   Quarter Earnings Release furnished on Form 8-K dated September 25,
2008, each of which is on file with the SEC and available on the
Company’s website at www.discover.com.
The presentation contains forward-looking statements. You are cautioned not to place undue reliance on forward-
looking statements, which speak only as of the date on which they are made, which reflect management’s
estimates, projections, expectations or beliefs at that time and
which are subject to risks and uncertainties that may
cause actual results to differ materially. For a discussion of certain risks and uncertainties that may affect the future
results of the Company, please see "Special Note Regarding Forward-Looking Statements," "Risk Factors,"
"Business –
Competition," "Business –
Regulatory Matters"  and "Management’s Discussion and Analysis of
Financial Condition and Results of Operations" in the Company’s Annual Report on Form 10-K for the year ended
November 30, 2007, and “Risk Factors”
and “Management’s Discussion and Analysis of Financial Condition and
Results of Operations”
in the Company’s Quarterly Report on Form 10-Q for the quarter ended May 31, 2008,
which are on file with the SEC.
Certain historical financial information about the company that we have included in this presentation has been
derived from Morgan Stanley’s consolidated financial statements and does not necessarily reflect what our financial
condition, results of operations or cash flows would have been had we operated as a separate, stand-alone
company during the periods presented.
Notice
Discover Bank, Discover Card Master Trust I, and Discover Card Execution Note Trust have filed a registration statement as
amended (including a prospectus) (Registration Nos. 333-141703, 333-141703-01, and 333-141703-02) with the SEC. You
should read the prospectus in that registration statement and other documents Discover Bank, Discover Card Master Trust I, and
Discover Card Execution Note Trust have filed with the SEC for complete information about Discover Bank, Discover Card
Master Trust I, and Discover Card Execution Note Trust. You may get these documents for free by visiting EDGAR on the SEC
Web site at www.sec.gov
.
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©2008 Discover Financial Services
3
Today’s Agenda
Business Overview
Credit Risk Management
Liquidity & Funding
Summary
Appendix: Summary of DCENT Securitization
Structure


©2008 Discover Financial Services
4
Business Overview
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©2008 Discover Financial Services
5
Unique Business Model
Only card issuer that operates a
global payments network with both
credit and debit capabilities
Discover’s network supports the
card issuing business through:
Building Discover brand
Joint promotions with merchants
Operational efficiencies
Advantages in payments:
Broad offering for issuers (credit,
PIN and signature debit, ATM)
Leveraging largely fixed
cost network
Card
U.S.
U.S.
Issuing
Credit
Debit
International
American Express
Visa
MasterCard
First Data
Metavante
Citi
Bank of America
JPM Chase
Capital One
Payments


©2008 Discover Financial Services
6
PULSE and Discover Network
third-party payments business
4,500+ financial institutions
$115.6Bn network volume
(2)
Diners Club International
Discover cards issued on Discover
Network
6
largest issuer
$50.4Bn receivables
(1)
$106.6Bn total credit card
volume
(2)
3   largest U.S. merchant network
Third-Party
Payments
Business and Objectives
Note(s):
(1)
Receivables reported on a managed basis as of August 31, 2008
(2)
Volumes reported for the trailing four quarters ended 3Q08; Third-Party Payments includes 3Q08 Diners Club volume
2.9% pretax ROMR
4%-8% loan growth
Actively manage credit quality
Objectives
Global acceptance
18%+ third-party volume growth
Integrate Diners Club International
U.S. Card
th
rd


©2008 Discover Financial Services
7
Our Networks
Branded, scalable, signature network
Broad product range with unique
functionality
‘Closed loop’
network benefits
Reciprocal agreements with China
UnionPay and JCB
$103Bn
30+
3    largest PIN / POS network
Reciprocal agreements with
China UnionPay, JCB and Link
$104Bn          4,500+
Global payments network
POS and ATM acceptance across
185 countries
6 million cards issued
$31Bn            40+
Overview
Volume
(1)
Issuers
Note(s):
(1)
Volumes reported for the trailing four quarters ended 3Q08 (Discover Network and PULSE), fiscal year ended 2007 for Diners Club
International
rd


©2008 Discover Financial Services
8
Large Merchants
Small Merchants
New Acceptance Strategy
Merchant Acceptance
% of Visa/MasterCard Merchants
~85%
(1)
3   party
acquirer
opportunity
~100%
Note(s):
(1)
Acceptance estimate based upon Roper survey and data provided by
third party acquirers
Sample Third-Party
Acquirers Signed
rd


©2008 Discover Financial Services
9
Complementary Networks
EMEA
Asia
North America
Latin America


©2008 Discover Financial Services
10
Seasoned Management Team
Discover Financial Services
JAMES PANZARINO
SVP, Chief Credit Risk Officer  
2003 / American Express
ROGER HOCHSCHILD
President & COO
1998 / MBNA
DAVID NELMS
Chief Executive Officer
1998 / MBNA
KELLY MCNAMARA-
CORLEY
EVP, General Counsel &
Secretary
1999 / Morgan Stanley
ROY GUTHRIE
EVP, Chief Financial Officer
2005 / Citigroup
CARLOS MINETTI
EVP, Cardmember Services &
Consumer Banking
2001 / American Express
MARGO GEORGIADIS
EVP, Chief Marketing Officer 
2004 / McKinsey
DIANE OFFEREINS
EVP, Chief Technology Officer
1998 / MBNA
STEPHEN
ETHERINGTON
SVP & Treasurer
2007 / JPMorgan
Date Joined / Previous Employer
HARIT TALWAR
EVP, Discover Network  
2000 / Citigroup
KEVIN SWEENEY
Director Treasury
2006 / MBNA
KEVIN KILLIPS
SVP, Controller & Chief
Accounting Officer
2008 / ABN AMRO


©2008 Discover Financial Services
11
Credit Risk Management
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©2008 Discover Financial Services
12
Credit Risk Management Framework
Risk Tolerance
Target market is prime credit segment in the U.S.
Risk adjusted return framework used for marginal decisions
Risk Governance
Credit policy and process changes reviewed and approved
Policy recommendations consider full impact on revenue, expenses
and loan losses
Risk Principles
Independent credit risk management function
Management of risk exposures through approved risk limits
Business unit ownership of risk / reward decisions


©2008 Discover Financial Services
13
Acquisition Process
Systemic decisions 
supplemented by credit
analyst reviews
Apply credit criteria including
assessment of stability,
ability and willingness to pay
Use internally derived credit
models incorporating
application and bureau data
Assign credit line using
macroeconomic information
Fully integrated acquisition
decision making and controls
New Credit Card Account
Average FICO Score at Booking
734
737
738
734
2004
2005
2006
2007


©2008 Discover Financial Services
14
Portfolio Positioning in Current Environment
DFS
Homeownership
Distribution
(2)
Mortgage
Distribution
(2)
(3)
Demographic
Profile
(1)
73%
48%
42%
65%
36%
30%
Married
College Graduate
Income > $75K
Discover
Other Issuers
Mortgages
54%
Own
Outright
21%
Rent,
Other
25%
Fixed Prime
73%
Fixed Non-
Prime
9%
ARM Non-
Prime
3%
ARM Prime
15%
Source: 
(1) 
TNS Financial Services’
2007 Consumer Card Study
(2)
Based on Credit Bureau and internal data
(3) 
Distribution
of
Discover
cardmembers
who
have
a
mortgage


©2008 Discover Financial Services
15
Proactive Portfolio Management
Prior to the subprime difficulties
Identified areas of concern in our portfolio using tradeline data
Refined geographic risk rules for marketing activities and
credit line actions
Tightened underwriting criteria to applicants with
overextended mortgages
Once problems appeared
Identified and reduced marketing into rising risk areas
Suppressed automated line increases in riskier states
Closed potentially high-risk inactive accounts


©2008 Discover Financial Services
16
10%
13%
12%
15%
14%
17%
6%
6%
7%
8%
9%
16%
18%
19%
22%
26%
6%
22%
Discover
Chase
Capital
One
Citibank
BofA
AMEX
California
Florida
Portfolio Positioning Versus Peers
Note(s):
(1)
Latest
Master
Trust
balances
as
of
9/16/08;
based
on
receivables
(2)
Weighted
average
tenure
of
the
receivables
that
are
assets
of
the
Chase
Issuance
Trust
(3)
Based
on
July
2008
calendar
year
YTD
average
(4)
Excludes
Discover
Financial
Services
and
American
Express
(5)
Represented
by
Chase’s
CHAIT
Master
Trust
%
of
accounts
outstanding
(2)
Distribution of Receivables
(1)
Portfolio Tenure
(1)
> 5 Years
(two states with the highest mortgage foreclosure rates
)
Cardmember Attrition
(3)
4.1%
7.2%
Discover
U.S. Industry Average
(4)
Source:
Cardweb’s
July
2008
Monthly
Survey
and
Company
data
(5)
58%
46%
58%
60%
73%
79%
Discover
Citibank
BofA
Chase
AMEX
Capital
One


©2008 Discover Financial Services
17
0%
1%
2%
3%
4%
5%
6%
7%
2004
2005
2006
1Q07
2Q07
3Q07
4Q07
1Q08
2Q08
Discover
Chase
Capital One
AMEX
BofA
Strong Relative Credit Performance
Source:
SEC Filings
Managed 30+ Day Delinquency Rate
(1)
(2)
(3)
(2)
(4)
(2)
Since 2003, enhanced credit policies
and practices
Tightened underwriting standards
Enhanced account management
Leveraged state-of-the-art databases
and analytic tools
Strong focus on credit quality
Note(s):  
(1)
Discover fiscal year, all others calendar year
(2)
U.S. Card
(3)
Card Services
(4)
U.S. Consumer and Business Card
(5)
Trust data as of 8/31/2008; CHAIT represents Chase


©2008 Discover Financial Services
18
0%
1%
2%
3%
4%
5%
6%
7%
2004
2005
2006
1Q07
2Q07
3Q07
4Q07
1Q08
2Q08
Discover
Citigroup
Chase
Capital One
AMEX
BofA
Strong Relative Credit Performance (cont’d)
Note(s):  
(1)
Discover fiscal year, all others calendar year
(2)
U.S. Card
(3)
North America
(4)
Card Services
(5)
U.S. Consumer and Business Card
(6)
Trust data as of 8/31/2008; CHAIT represents Chase
Source:
SEC Filings
Managed Net Charge-Off Rate
(1)
(2)
(3)
(4)
(2)
Substantial in-house collections program
We
have
not
as
a
practice
sold
charged-off
accounts
(5)
(2)


©2008 Discover Financial Services
19
Liquidity & Funding
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©2008 Discover Financial Services
20
Bank Notes
0.4%
Other
0.01%
Secured
Borrowings
1%
Unsecured
Borrowings
1%
Private CC
ABS
9%
Deposits
47%
Term CC
ABS
(1)
41%
Notes:
(1)
Includes retained subordinate tranches
Source
$Bn              %
Managed Funding
As of 8/31/08
Deposits
26.9
$  
47.1%
Term CC ABS¹
23.4
41.1%
Private CC ABS
4.9
8.5%
Secured Borrowings
0.8
1.4%
Unsecured Borrowings
0.8
1.4%
Bank Notes
0.2
0.4%
Other
0.0
0.0%
Total
57.0
$  
100.0%


©2008 Discover Financial Services
21
4,842
3,263
7,242
7,684
8,768
5,100
10,276
4,626
5,695
5,900
7,668
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012+
Discover Card Master Trust Issuance/
Maturity Schedule
DCMT I Issuance / Maturities –
As of August 31, 2008
($MM)
$28.3Bn asset-backed securitization portfolio
(Fiscal Year Basis)
ABS Issuance
ABS Maturities


©2008 Discover Financial Services
22
Bank Deposit Funding
Broker sourced deposits are
sold through top tier U.S.
wealth management firms
Discover continues to focus on
extending maturity profile by
issuing deposits in longer
tenures
Direct-to-consumer deposit
issuance continues to grow
Bank Deposits –
3Q08 (Bn)
$4.8
$19.8
$2.2
Brokered
Direct-to-Consumer and Others
Sweeps


©2008 Discover Financial Services
23
Contingent Funding Sources
Note(s):
(1)
Includes Goldfish liquidity
At Spin
(Bn)
June 2007
November 2007
Aug 2008
Cash
$5.1
$8.3
$9.6
Conduit Open Capacity
2.4
1.9
$1.5
Multi-bank Credit Facility
2.5
2.5
2.5
Total Contingent Funding
$10.0
$12.7
$13.6
AAA ABS Capacity
-
2.8
5.0
(1)
(1)


©2008 Discover Financial Services
24
Capital Management
Tangible Equity/Net Managed
Receivables
Capital Management
Capital has strengthened since
spin-off
Solid earnings
Sale of U.K. business
Quarterly dividends of $0.06 per
share since spin-off
Long-term ratings at
Discover Bank
Fitch
BBB
Moody’s
Baa2
S&P
BBB
9.4%
11.2%
6/ 30/ 2007      
Spin-off
3Q08


©2008 Discover Financial Services
25
Summary
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©2008 Discover Financial Services
26
Summary
Strong Discover franchise
Tenured, loyal, credit-worthy customers
Strong brand, rewards leader
Award winning customer service and operations
Strong Payments momentum/unique franchise
2X+ volume growth over past four years
4,500 financial institution customers in debit and credit
Diners Club acquisition to provide global acceptance
Partnerships with JCB and CUP
Stable financial strategy
20 year history of financing through securitizations
Strong current Trust performance -
three month average excess spread 7.41%
Multi-channel sources of financing, liquidity
Well capitalized


©2008 Discover Financial Services
27
Appendix: Summary of
DCENT Securitization
Structure


©2008 Discover Financial Services
28
Summary Structure and Payment Waterfalls
Source:
SEC Filings
Discover Bank
DCMT
Discover Card Master Trust
DCENT
Discover Card Execution Note Trust
Class A
Investors
Class B
Investors
Class C
Investors
Receivables
Series 2007-CC
Collateral Certificate
Class A
Notes
Class B
Notes
Class C
Notes
Other Series
of Certificates
Existing
DCMT
Investors
DiscoverSeries Finance Charge Amounts
Class A Interest
Class B Interest
Class C Interest
Servicing Fees
Reimburse Current  Charged-off Receivables
Reimburse
Class
A
Deficits
-1
Reimburse
Class
B
Deficits-
1
Reimburse
Class
C
Deficits
-1
Deposits into the Accumulation Reserve
Deposits into Class C Reserve
Deposits into DCMT Reallocation Accounts
Pay Discover Bank
Class
A
Interest
Shortfalls
-
2
Class
B
Interest
Shortfalls
-
2
Servicing
Fees
Shortfalls
-
2
Class A Principal
Prefund Class A Notes
Class B Principal
Prefund Class B Notes
Class C Principal
Deposits into DCMT Reallocation Account
Reinvestment in New Receivables
DiscoverSeries Principal Amounts
1 –
due to charge-offs from prior periods
2 –
payable out of subordinate principal cashflows


©2008 Discover Financial Services
29
Spread Account
Source:
Recent Transaction Prospectuses
Note:
(1)
For CCCIT and CHAIT, 6.75% when excess spread drops below 0.00%
The spread account ramps up based on 3-month excess spread and provides additional credit enhancement in the event of
prolonged economic cycle changes
Credit enhancement provided by the spread account is consistent with other deals in the market
7.75
6.00
(1)
6.00
(1)
6.00
6.00
Less than 2.00 or Early
Redemption Event
6.00
5.00
5.00
4.50
4.50
2.00 to 2.49
5.00
4.00
4.00
3.50
3.50
2.50 to 2.99
3.50
2.75
2.75
2.75
2.75
3.00 to 3.49
2.75
1.75
1.75
2.00
2.00
3.50 to 3.99
1.75
1.25
1.25
1.25
1.25
4.00 to 4.49
0.00
0.00
0.00
0.00
0.00
4.50+
COMET
CHAIT
CCCIT
BACCT
DCENT
Excess Spread Percentage
Three-Month Average
Spread Account Funding Schedule (%)
Variable Spread Account
The reserve account provides credit enhancement solely for the Class C notes to cover shortfalls of interest and to reimburse losses
related to charged-off receivables or the application of series principal amounts allocated to these notes to pay interest on senior
notes
or servicing fees
If the funded amount of the spread account exceeds the targeted amount, the difference will be released and treated as series
finance charge amounts
The three-month average excess spread for the DiscoverSeries notes will determine the funding percentage, which is multiplied by
the total balance of all outstanding dollar principal amounts minus certain amounts on deposit in the principal funding subaccounts for
maturing tranches of DiscoverSeries notes


©2008 Discover Financial Services
30
Traditional Structures
In most credit card master trusts, finance charge collections are allocated pro rata on each payment date
between the investor interest in receivables and the seller interest. As the investor certificates begin to
amortize, certificateholders are entitled to a smaller percentage of finance charge collections
Methodology
Before early redemption, the investor interest in receivables and seller interest receive their pro rata share of
finance charge collections
During early redemption, as the invested amount decreases, investors continue to be allocated finance charge
collections as at the beginning of the early redemption cycle
Investor credit protection enhanced by “fixing”
the finance charge allocation percentage between investors
and the seller at the time of an early redemption event
The result is an over-allocation of finance charge collections
Benefits
Feature permits a larger percentage of finance charge collections to be allocated to investors after an early
redemption event
During Amortization Periods
Allocation Percentage generally equals
Investor Interest in receivables at time of Early Redemption Event / Current Principal Receivables
Aggregate investor allocation can not exceed 100%
Numerator is “fixed”
to amount of investor interest in receivables at time of early redemption; denominator reflects current level
of principal receivables
DiscoverSeries structure retains ability to change allocation method, but Rating Agency Confirmation is required
Fixed Method of Allocation of Finance Charges


©2008 Discover Financial Services
31
DCMT / DCENT Performance Data
20.25%
2.85%
1.20%
7.05%
8.06%
4.31%
5.77%
19.14%
15.32%
Aug-08
20.68%
2.87%
1.14%
7.83%
8.81%
5.16%
5.41%
19.53%
15.81%
Jul-08
20.57%
2.85%
1.13%
7.35%
8.29%
4.78%
5.55%
18.99%
15.42%
Jun-08
20.24%
2.91%
1.10%
7.72%
8.54%
5.04%
5.55%
19.43%
15.87%
May-08
20.88%
2.69%
1.14%
8.50%
8.78%
4.92%
4.62%
20.54%
16.67%
Dec-07
21.46%
2.88%
1.19%
7.52%
7.58%
4.73%
4.52%
18.81%
15.95%
Jan-08
20.43%
2.96%
1.16%
8.29%
9.20%
6.58%
4.81%
19.76%
17.09%
Feb-08
20.18%
2.95%
1.17%
8.78%
9.55%
6.24%
5.23%
20.12%
16.76%
Mar-08
19.25%
2.94%
1.11%
7.74%
8.30%
4.88%
5.29%
18.82%
15.37%
Apr-08
21.24%
2.22%
0.94%
7.93%
4.30%
4.46%
20.16%
16.53%
May-07
20.53%
2.21%
1.02%
7.27%
3.82%
4.21%
19.11%
15.66%
Jun-07
21.81%
2.28%
1.02%
10.43%
8.73%
5.23%
3.90%
20.06%
16.57%
Jul-07
21.61%
2.34%
1.06%
8.74%
7.91%
4.26%
3.91%
19.99%
16.34%
Aug-07
20.61%
2.47%
1.12%
7.96%
8.40%
5.22%
4.04%
20.04%
16.86%
Sep-07
21.05%
2.56%
1.16%
7.64%
8.88%
5.58%
3.98%
20.55%
17.20%
Oct-07
19.74%
2.65%
1.17%
7.85%
8.30%
4.69%
4.46%
20.08%
16.45%
Nov-07
Payment
Rate
60-179
Days
30-59 Days
Discover
Series
Interchange
Subgroup
Group
Net Charge-
off
Yield incl.
interchang
e
Yield excl.
Principal
Recoveries
Delinquencies
Excess Spread
Yield


©2008 Discover Financial Services
32
Comparative Portfolio Statistics
5/31/08
6/29/08
3/2008
6/30/08
8/31/08
As of:
18.53
19.19
17.87
15.44
20.25
Monthly Payment Rate
3.04
4.11
4.45
5.94
4.06
Delinquencies
6.59
5.51
8.44
5.60
8.39
3-Mo Excess Spread
4.98
6.53
5.33
(5)
7.62
5.77
Net Credit Losses
15.47
15.44
18.96
18.00
19.14
Portfolio Yield
Portfolio Performance (%)
0.96
1.37
0.74
0.80
0.82
No Score
55.76
39.91
42.75
34.80
41.44
Over 720
24.82
33.14
27.43
35.10
31.50
661 –
720
10.84
16.01
15.44
17.10
13.99
601 –
660
7.62
9.57
13.64
12.20
12.25
Less than or equal to 600
FICO Distribution (% of total receivables outstanding)
11,269
(4)
10,721
6,340
14,120
9,025
Average Credit Limit
(3)
82,911
(4)
77,693
46,419
99,005
38,634
Portfolio Size ($MM)
(2)
Chase
Issuance Trust
CHAIT
Citibank Credit
Card Issuance
Trust
CCCIT
Capital One Multi-
Asset Execution
Trust
COMET
BA Credit
Card Trust
BACCT
Discover Card
Master Trust I
DCMT
Comparative Portfolio Statistics
(1)
Source:
Monthly Investor Reports, SEC Filings, Publicly Available Company Data
Notes:
(1)
Data obtained via most recent publicly available reports, as of 8/31/08 unless noted otherwise; DCMT Portfolio Yield and Excess Spread includes interchange fees.
(2)
Represents end of period principal receivables.
(3)
Credit Limit as disclosed in latest offering documents filed with SEC; BACCT 7/29/08, COMET 5/23/08, CCCIT 6/20/08, CHAIT 8/1/08;
(4)
Represents
64.7Bn
in
Chase
Issuance
Trust,
3.2Bn
in
Chase
CCMT,
15Bn
in
First
USA.
FICO
breakdowns
and
Average
Credit
Limit
are
for
Chase
Issuance
Trust.
(5)
Gross charge-offs.