CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]
Net sales	$ 56,316,109	$ 51,851,159
Cost of goods sold	18,872,250	16,248,111
Gross profit	37,443,859	35,603,048
Operating expenses
General and administrative	8,293,814	6,778,010
Research and development	4,742,308	4,701,539
Selling and marketing	22,907,468	21,313,364
One-time costs	0	2,257,654
Amortization of intangible assets	2,389,743	2,363,432
Total operating expenses	38,333,333	37,413,999
Operating loss	(889,474)	(1,810,951)
Other income (expense)
Interest income	245,678	25,455
Interest expense	(29,034)	(1,298,253)
Debt conversion expense	0	(18,841,407)
Foreign currency exchange gain (loss)	48,479	(25,022)
Other	7,365	0
Total other income (expense)	272,488	(20,139,227)
Loss before income taxes	(616,986)	(21,950,178)
Income tax expense	137,124	144,769
Equity-method investment activity, net of tax	128,640	0
Net loss	$ (882,750)	$ (22,094,947)
Basic and diluted net loss per common share (in dollars per share)	$ (0.01)	$ (0.71)
Weighted average common shares outstanding:
Basic and diluted (in shares)	59,981,534	30,903,035