CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	9 Months Ended	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2016
CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]
Net sales	$ 36,622,355	$ 51,851,159
Cost of goods sold	12,519,443	16,248,111
Gross profit	24,102,912	35,603,048
Operating expenses
General and administrative	5,530,909	6,778,010
Research and development	3,168,753	4,701,539
Selling and marketing	18,484,063	21,313,364
One-time costs	950,469	2,257,654
Amortization of intangibles	1,902,573	2,363,432
Total operating expenses	30,036,767	37,413,999
Operating loss	(5,933,855)	(1,810,951)
Other income (expense)
Interest income	3,337	25,455
Interest expense	(1,071,441)	(1,298,253)
Debt conversion expense	0	(18,841,407)
Foreign currency exchange gain (loss)	14,313	(25,022)
Total other income (expense)	(1,053,791)	(20,139,227)
Loss before income taxes	(6,987,646)	(21,950,178)
Income tax expense	39,832	144,769
Net loss	$ (7,027,478)	$ (22,094,947)
Basic and diluted net loss per common share (in dollars per share)	$ (0.28)	$ (0.71)
Weighted average common shares outstanding:
Basic and diluted (in shares)	25,377,955	30,903,035