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Intangible Assets and Goodwill
 12 Months Ended
Dec. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible Assets and Goodwill Intangible Assets and Goodwill
Intangible Assets
The Company’s amortizable intangible assets consisted of the following (in thousands):
December 31, 2020
Customer RelationshipsDeveloped TechnologyTrademarks / Trade-NamesTotal
Original cost$4,945 $8,256 $2,184 $15,385 
Accumulated amortization(3,861)(8,151)(1,230)(13,242)
Net identifiable intangible assets$1,084 $105 $954 $2,143 

December 31, 2019
Customer RelationshipsDeveloped TechnologyTrademarks / Trade-NamesTotal
Original cost$4,878 $8,135 $2,182 $15,195 
Accumulated amortization(3,293)(7,741)(1,086)(12,120)
Net identifiable intangible assets$1,585 $394 $1,096 $3,075 
Amortization expense of intangible assets consisted of the following (in thousands):
 Year Ended December 31,
 202020192018
Amortization expense associated with the developed technology included in cost of revenues$286 $455 $1,024 
Amortization expense associated with other acquired intangible assets included in operating expenses657 757 904 
Total amortization expense$943 $1,212 $1,928 
The Company estimates that amortization expense associated with intangible assets will be as follows (in thousands):
Year Ending December 31,
2021$752 
2022552 
2023309 
2024141 
2025141 
Thereafter248 
Total$2,143 
Goodwill
On October 3, 2014, the Company completed the acquisition of Kulu Valley, Ltd., subsequently renamed Qumu Ltd, and recognized $8.8 million of goodwill and $6.7 million of intangible assets. The goodwill balance of $7.5 million at December 31, 2020 reflects the impact of foreign currency exchange rate fluctuations since the acquisition date.
As of December 31, 2020, the Company’s market capitalization, without a control premium, was greater than its book value and, as a result, the Company concluded there was no goodwill impairment. Declines in the Company’s market capitalization or a downturn in its future financial performance and/or future outlook could require the Company to record goodwill and other impairment charges. While a goodwill impairment charge is a non-cash charge, it would have a negative impact on the Company's results of operations.