CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) [Abstract]
Sales	$ 60,728	$ 52,710	$ 107,745	$ 92,091
Less excise taxes	4,042	3,703	7,233	6,475
Net sales	56,686	49,007	100,512	85,616
Cost of sales	38,112	34,043	70,098	61,709
Gross profit	18,574	14,964	30,414	23,907
Selling, general and administrative expenses	15,208	12,950	27,270	24,710
Operating income (loss)	3,366	2,014	3,144	(803)
Interest expense	(105)	(156)	(206)	(312)
Other income (expense), net	9	6	3	(17)
Income (loss) before income taxes	3,270	1,864	2,941	(1,132)
Income tax provision (benefit)	1,275	769	1,147	(453)
Net income (loss)	$ 1,995	$ 1,095	$ 1,794	$ (679)
Basic and diluted net income (loss) per share (in dollars per share)	$ 0.10	$ 0.06	$ 0.09	$ (0.04)
Shares used in basic per share calculations (in share)	19,029	18,926	19,002	18,905
Shares used in diluted per share calculations (in share)	19,087	18,992	19,077	18,905