CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) [Abstract]
Sales	$ 53,022	$ 47,951	$ 145,113	$ 137,121
Less excise taxes	3,668	3,363	10,143	9,770
Net sales	49,354	44,588	134,970	127,351
Cost of sales	34,512	30,964	96,221	88,682
Gross profit	14,842	13,624	38,749	38,669
Selling, general and administrative expenses	11,602	11,907	36,312	34,502
Operating income	3,240	1,717	2,437	4,167
Interest expense	(62)	(165)	(374)	(496)
Other income (expense), net	(58)	10	(75)	4
Income before income taxes	3,120	1,562	1,988	3,675
Income tax provision	1,228	614	775	1,470
Net income	$ 1,892	$ 948	$ 1,213	$ 2,205
Basic and diluted net income per share (in dollars per share)	$ 0.10	$ 0.05	$ 0.06	$ 0.12
Shares used in basic per share calculations (in share)	18,937	18,872	18,916	18,858
Shares used in diluted per share calculations (in share)	19,067	18,954	19,010	18,932