XML 33 R14.htm IDEA: XBRL DOCUMENT v2.4.0.8
Segment Results and Concentrations
9 Months Ended
Sep. 30, 2013
Segment Results and Concentrations [Abstract]  
Segment Results and Concentrations
Note 8.
Segment Results and Concentrations

Our chief operating decision maker monitors net sales and gross margins of our Beer Related operations and our Pubs operations. Beer Related operations include the brewing operations and related beer sales of our Widmer Brothers, Redhook, Kona and Omission beer brands. Pubs operations primarily include our pubs, some of which are located adjacent to our Beer Related operations. We do not track operating results beyond the gross margin level or our assets on a segment level.

Net sales, gross profit and gross margin by segment were as follows (dollars in thousands):

Three Months Ended September 30,
      
2013
 
Beer
Related
  
 
Pubs
  
 
Total
 
Net sales
 
$
42,267
  
$
7,087
  
$
49,354
 
Gross profit
 
$
13,701
  
$
1,141
  
$
14,842
 
Gross margin
  
32.4
%
  
16.1
%
  
30.1
%
 
            
2012
            
Net sales
 
$
37,880
  
$
6,708
  
$
44,588
 
Gross profit
 
$
12,321
  
$
1,303
  
$
13,624
 
Gross margin
  
32.5
%
  
19.4
%
  
30.6
%

Nine Months Ended September 30,
      
2013
 
Beer
Related
  
 
Pubs
  
 
Total
 
Net sales
 
$
116,514
  
$
18,456
  
$
134,970
 
Gross profit
 
$
36,319
  
$
2,430
  
$
38,749
 
Gross margin
  
31.2
%
  
13.2
%
  
28.7
%
 
            
2012
            
Net sales
 
$
109,364
  
$
17,987
  
$
127,351
 
Gross profit
 
$
35,679
  
$
2,990
  
$
38,669
 
Gross margin
  
32.6
%
  
16.6
%
  
30.4
%

The segments use many of the same assets. For internal reporting purposes, we do not allocate assets by segment and, therefore, no asset by segment information is provided to our chief operating decision maker.

In preparing this financial information, certain expenses were allocated between the segments based on management estimates, while others were based on specific factors such as headcount. These factors can have a significant impact on the amount of gross profit for each segment. While we believe we have applied a reasonable methodology, assignment of other reasonable cost allocations to each segment could result in materially different segment gross profit.

Sales to wholesalers through the A-B Distributor Agreement represented the following percentage of our Sales:

Three Months Ended September 30,
  
Nine Months Ended September 30,
 
2013
  
2012
  
2013
  
2012
 
 
82.1
%
  
81.1
%
  
82.5
%
  
80.9
%

Receivables from A-B represented the following percentage of our Accounts receivable balance:

September 30,
2013
  
December 31,
2012
 
 
73.0
%
  
60.6
%