Inventories (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended
Mar. 31, 2013	Dec. 31, 2012
Inventories [Abstract]
Estimated inventory supply capacity	12 months
Inventories details [Abstract]
Raw materials	$ 3,437	$ 2,497
Work in process	3,412	3,552
Finished goods	4,650	3,263
Packaging materials	477	544
Promotional merchandise	1,731	1,552
Pub food, beverages and supplies	291	341
Total inventories	$ 13,998	$ 11,749

Element represents the inventory supply capacity for an estimated period of time.

No definition available.

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Balance Type:	na
Period Type:	duration

- Definition

Carrying amount, net of valuation reserves and adjustments, as of the balance sheet date of items used in storage, presentation or transportation of physical goods that are targeted for sale to end users net of reserves.

+ References

No definition available.

+ Details

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Period Type:	instant

- Definition

Carrying amount, net of valuation reserves and adjustments, of merchandise, goods, commodities, or supplies to which the entity holds the title and uses for the specific purpose of showing the benefits and features of the entity's products to existing or potential customers net of reserves in the current operating cycle.

+ References

No definition available.

+ Details

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- Definition

Carrying amount, net of valuation reserves and adjustments, of inventory owned by the entity but in the hands of a customer, typically a reseller net of reserves.

+ References

No definition available.

+ Details

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- Details

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- Definition

Carrying amount, net of valuation reserves and adjustments, as of the balance sheet date of merchandise or goods held by the company that are readily available for sale.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Staff Accounting Bulletin (SAB)

-Number Topic 5

-Section BB

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+ Details

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- Definition

Carrying amount (lower of cost or market) as of the balance sheet date of inventories less all valuation and other allowances. Excludes noncurrent inventory balances (expected to remain on hand past one year or one operating cycle, if longer).

+ References

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+ Details

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- Details

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- Definition

Carrying amount, net of valuation reserves and adjustments, as of the balance sheet date of unprocessed items to be consumed in the manufacturing or production process.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

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+ Details

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- Definition

Carrying amount, net of reserves and adjustments, as of the balance sheet date of merchandise or goods which are partially completed. This inventory is generally comprised of raw materials, labor and factory overhead costs, which require further materials, labor and overhead to be converted into finished goods, and which generally require the use of estimates to determine percentage complete and pricing.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

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+ Details

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Period Type:	instant