Intangible and Other Assets (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Finite-Lived Intangible Assets [Line Items]
Intangible assets, Net	$ 16,956	$ 17,209
Promotional merchandise	606	780
Intangible and other assets, net	17,562	17,989
Amortization expense	253	292	312
Amortization Expense, Maturity Schedule [Abstract]
2013	249
2014	248
2015	223
2016	149
2017	149
Thereafter	809
Total future amortization expense	1,827
Distributor Agreements [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible and other assets, Gross	2,200	2,200
Accumulated Amortization	(660)	(513)
Intangible and other assets, Net	1,540	1,687
Noncompete Agreements [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible and other assets, Gross	440	540
Accumulated Amortization	(198)	(210)
Intangible and other assets, Net	242	330
Favorable Contracts [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible and other assets, Gross	31	153
Accumulated Amortization	(30)	(147)
Intangible and other assets, Net	1	6
Other [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible and other assets, Gross	280	280
Accumulated Amortization	(236)	(223)
Intangible and other assets, Net	44	57
Trademarks and Domain Name [Member]
Indefinite-lived Intangible Assets [Line Items]
Intangible and other assets, Net	14,429	14,429
Recipes [Member]
Indefinite-lived Intangible Assets [Line Items]
Intangible and other assets, Net	$ 700	$ 700