Segment Results and Concentrations (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended		3 Months Ended		9 Months Ended			12 Months Ended	3 Months Ended		9 Months Ended		3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012 Sales [Member]	Sep. 30, 2011 Sales [Member]	Sep. 30, 2012 Sales [Member]	Sep. 30, 2011 Sales [Member]	Sep. 30, 2012 Accounts Receivable [Member]	Dec. 31, 2011 Accounts Receivable [Member]	Sep. 30, 2012 Beer Related [Member]	Sep. 30, 2011 Beer Related [Member]	Sep. 30, 2012 Beer Related [Member]	Sep. 30, 2011 Beer Related [Member]	Sep. 30, 2012 Pubs [Member]	Sep. 30, 2011 Pubs [Member]	Sep. 30, 2012 Pubs [Member]	Sep. 30, 2011 Pubs [Member]
Net sales, gross profit and gross margin by segment [Abstract]
Net sales	$ 44,588	$ 40,477	$ 127,351	$ 114,270							$ 37,880	$ 34,262	$ 109,364	$ 97,583	$ 6,708	$ 6,215	$ 17,987	$ 16,687
Gross profit	$ 13,624	$ 12,715	$ 38,669	$ 35,401							$ 12,321	$ 11,533	$ 35,679	$ 32,477	$ 1,303	$ 1,182	$ 2,990	$ 2,924
Gross margin (in hundredths)	30.60%	31.40%	30.40%	31.00%							32.50%	33.70%	32.60%	33.30%	19.40%	19.00%	16.60%	17.50%
Sales and receivables from Anheuser-Busch, LLC [Abstract]
Sales and receivables from Anheuser-Busch, LLC (in hundredths)					81.10%	79.20%	80.90%	80.70%	65.30%	62.40%