Segment Results and Concentrations (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended		3 Months Ended		6 Months Ended			12 Months Ended	3 Months Ended		6 Months Ended		3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012 Sales [Member]	Jun. 30, 2011 Sales [Member]	Jun. 30, 2012 Sales [Member]	Jun. 30, 2011 Sales [Member]	Jun. 30, 2012 Accounts Receivable [Member]	Dec. 31, 2011 Accounts Receivable [Member]	Jun. 30, 2012 Beer Related [Member]	Jun. 30, 2011 Beer Related [Member]	Jun. 30, 2012 Beer Related [Member]	Jun. 30, 2011 Beer Related [Member]	Jun. 30, 2012 Pubs [Member]	Jun. 30, 2011 Pubs [Member]	Jun. 30, 2012 Pubs [Member]	Jun. 30, 2011 Pubs [Member]
Net sales, gross profit and gross margin by segment [Abstract]
Net sales	$ 44,264	$ 41,496	$ 82,763	$ 73,793							$ 38,371	$ 36,010	$ 71,484	$ 63,321	$ 5,893	$ 5,486	$ 11,279	$ 10,472
Gross profit	$ 13,338	$ 13,458	$ 25,045	$ 22,686							$ 12,444	$ 12,453	$ 23,358	$ 20,944	$ 894	$ 1,005	$ 1,687	$ 1,742
Gross margin (in hundredths)	30.10%	32.40%	30.30%	30.70%							32.40%	34.60%	32.70%	33.10%	15.20%	18.30%	15.00%	16.60%
Sales and receivables from Anheuser-Busch, LLC [Abstract]
Sales and receivables from Anheuser-Busch, LLC (in hundredths)					81.70%	81.80%	80.80%	81.50%	58.50%	62.40%