Intangible and Other Assets (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Dec. 31, 2011
Intangible and other assets and related accumulated amortization [Abstract]
Intangible assets	$ 17,081		$ 17,081		$ 17,209
Promotional merchandise	619		619		780
Intangible and other assets, net	17,700		17,700		17,989
Amortization expense [Abstract]
Amortization expense	64	83	128	165
Distributor agreements [Member]
Intangible and other assets and related accumulated amortization [Abstract]
Finite lived intangible assets, gross	2,200		2,200		2,200
Accumulated amortization	(587)		(587)		(513)
Finite lived intangible assets	1,613		1,613		1,687
Non-compete agreements [Member]
Intangible and other assets and related accumulated amortization [Abstract]
Finite lived intangible assets, gross	440		440		540
Accumulated amortization	(154)		(154)		(210)
Finite lived intangible assets	286		286		330
Favorable contracts [Member]
Intangible and other assets and related accumulated amortization [Abstract]
Finite lived intangible assets, gross	31		31		153
Accumulated amortization	(29)		(29)		(147)
Finite lived intangible assets	2		2		6
Other [Member]
Intangible and other assets and related accumulated amortization [Abstract]
Finite lived intangible assets, gross	280		280		280
Accumulated amortization	(229)		(229)		(223)
Finite lived intangible assets	51		51		57
Trademarks and domain name [Member]
Intangible and other assets and related accumulated amortization [Abstract]
Indefinite lived intangible assets	14,429		14,429		14,429
Recipes [Member]
Intangible and other assets and related accumulated amortization [Abstract]
Indefinite lived intangible assets	$ 700		$ 700		$ 700