Segment Results and Concentrations

12 Months Ended

Dec. 31, 2011

Segment Results and Concentrations [Abstract]

Segment Results and Concentrations

Note 13.  Segment Results and Concentrations

Net sales, gross profit and gross margin by segment were as follows (dollars in thousands):

2011	Beer Related			Pubs and Other			Total
Net sales	$	125,531		$	23,666		$	149,197
Gross profit	$	41,372		$	3,814		$	45,186	%
Gross margin		33.0	%		16.1	%		30.3	%
2010
Net sales	$	117,563			14,168		$	131,731
Gross profit	$	31,607			2,060		$	33,667
Gross margin		26.9	%		14.5	%		25.6	%
2009
Net sales	$	113,439			11,274		$	124,713
Gross profit	$	25,827			1,656		$	27,483
Gross margin		22.8	%		14.7	%		22.0	%

The segments use many of the same assets. For internal reporting purposes, we do not allocate assets by segment and, therefore, no asset by segment information is provided to our chief operating decision maker.

In preparing this financial information, certain expenses were allocated between the segments based on management estimates, while others were based on specific factors such as headcount. These factors can have a significant impact on the amount of gross profit for each segment. While we believe we have applied a reasonable methodology, assignment of other reasonable cost allocations to each segment could result in materially different segment gross profit.

Sales to wholesalers through the A-B Distributor Agreement represented 80.8%, 81.1% and 83.1%, respectively, of our sales in 2011, 2010 and 2009. Receivables from A-B represented 62.4% and 65.8%, respectively, of our accounts receivable balance at December 31, 2011 and 2010.

All of our long-term assets are located in the U.S. and sales outside of the U.S. are insignificant.