CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2019	Dec. 31, 2018	Dec. 31, 2017
Income Statement [Abstract]
Sales	$ 204,634	$ 217,269	$ 219,547
Less excise taxes	11,663	11,083	12,091
Net sales	192,971	206,186	207,456
Cost of sales	130,122	137,863	142,198
Gross profit	62,849	68,323	65,258
Selling, general and administrative expenses	80,967	62,572	60,463
Operating income	(18,118)	5,751	4,795
Interest expense	(1,850)	(614)	(715)
Other income (expense), net	350	292	(39)
Income before income taxes	(19,618)	5,429	4,041
Income tax expense	(6,699)	1,287	(5,482)
Net income (loss)	$ (12,919)	$ 4,142	$ 9,523
Basic and diluted net income per share (usd per share)	$ (0.66)	$ 0.21	$ 0.49
Shares used in basic per share calculations (in shares)	19,447	19,349	19,284
Shares used for diluted EPS (in shares)	19,447	19,557	19,447