Related Party Transactions - Transactions with A-B, Ambev, and ABWI (Details) - USD ($) $ in Thousands	12 Months Ended
Dec. 31, 2017	Dec. 31, 2016	Dec. 31, 2015
Related Party Transaction [Line Items]
Deferred international distribution fee from ABWI	$ 3,385	$ 1,785
Affiliated entity \| Anheuser-Busch, LLC (A-B) and Ambev \| Gross sales
Related Party Transaction [Line Items]
Gross sales to A-B	163,368	168,929	$ 179,974
Affiliated entity \| Anheuser-Busch Worldwide Investments, LLC (ABWI)
Related Party Transaction [Line Items]
Deferred international distribution fee from ABWI	3,384	1,784	0
Affiliated entity \| Anheuser-Busch Worldwide Investments, LLC (ABWI) \| International distribution fee earned
Related Party Transaction [Line Items]
Gross sales to A-B	3,400	1,216	0
Affiliated entity \| Anheuser Busch LLC (A-B) \| Margin fee classified as reduction of sales
Related Party Transaction [Line Items]
Margin fee paid to A-B, classified as a reduction of Sales	2,277	2,420	2,594
Affiliated entity \| Anheuser Busch LLC (A-B) \| Inventory management and other fees classified in cost of sales
Related Party Transaction [Line Items]
Inventory management and other fees paid to A-B, classified in Cost of sales	384	377	396
Affiliated entity \| Anheuser Busch LLC (A-B) \| Media reimbursement classified as reduction of selling, general, and administrative expenses
Related Party Transaction [Line Items]
Inventory management and other fees paid to A-B, classified in Cost of sales	$ 290	$ 750	$ 0

Amount of deferred revenue as of balance sheet date. Deferred revenue represents collections of cash or other assets related to a revenue producing activity for which revenue has not yet been recognized. Generally, an entity records deferred revenue when it receives consideration from a customer before achieving certain criteria that must be met for revenue to be recognized in conformity with GAAP.

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