XML 78 R16.htm IDEA: XBRL DOCUMENT v2.4.1.9
Business Segments
12 Months Ended
Jan. 31, 2015
Segment Reporting [Abstract]  
Business Segments
Business Segments
The Company has three reportable operating segments: retail trade; electronic commerce trade; and real estate development and management. These reportable operating segments reflect the manner in which the business is managed and how the Company allocates resources and assesses performance internally. The chief operating decision makers of the Company are the Company’s Executive Chairman and Chief Executive Officer and President.
The Company’s three reportable segments are three distinct business units: a traditional retailer of book and related merchandise, a seller of book and related merchandise primarily over the internet and a real estate business that owns, develops and leases commercial retail real estate. The retail trade segment makes up the majority of the Company’s sales and includes the bookstore locations and its distribution center operations, as well as Yogurt Mountain owned stores and franchises. These businesses all share similar economic characteristics and, therefore, have been aggregated into the retail trade segment. Through the distribution center operations, the Company also sells books to outside parties on a wholesale basis. These wholesale sales are not material. The electronic commerce trade segment is managed separately from the retail trade segment due to divergent technology and marketing requirements. Both the retail trade segment and the electronic commerce trade segment derive revenues primarily from the sale of books, magazines and general merchandise, including gifts, cards, games, toys, collectibles, music, DVDs, electronic devices and accessories. The real estate development and management segment is managed separately from the retail trade and electronic commerce trade segments, with a focus on deriving revenues through developing and leasing commercial retail real estate for purposes of earning rental income.
 
 
 
Fiscal Year Ended
Segment information (in thousands)
 
January 31, 2015
 
February 1, 2014
Net Revenue
 
 
 
 
Retail Trade
 
$
465,656

 
$
460,499

Electronic Commerce Trade
 
21,736

 
23,426

Real estate management and development
 
3,054

 
1,947

Intersegment Sales Elimination
 
(16,362
)
 
(15,502
)
Net Sales
 
$
474,084

 
$
470,370

Operating Profit (Loss)
 
 
 
 
Retail Trade
 
$
3,953

 
$
(1,165
)
Electronic Commerce Trade
 
445

 
(548
)
Real estate management and development
 
1,167

 
694

Intersegment Elimination of Certain Costs
 
(946
)
 
(460
)
Total Operating Profit (Loss)
 
$
4,619

 
$
(1,479
)
Depreciation
 
 
 
 
Retail Trade
 
$
15,494

 
$
17,532

Electronic Commerce Trade
 
271

 
346

Real estate management and development
 
660

 
473

Total Depreciation
 
$
16,425

 
$
18,351

Capital Expenditures
 
 
 
 
Retail Trade
 
$
8,680

 
$
18,036

Electronic Commerce Trade
 
182

 

Real estate management and development
 
16,018

 
9,462

Total Capital Expenditures
 
$
24,880

 
$
27,498

Assets
 
 
 
 
Retail Trade
 
$
252,546

 
$
271,406

Electronic Commerce Trade
 
1,043

 
1,501

Real estate management and development
 
40,662

 
29,825

Total Assets
 
$
294,251

 
$
302,732



A reconciliation of operating profit from reportable segments to income (loss) from continuing operations before income taxes in the consolidated financial statements is as follows:
 
(in thousands)
 
January 31, 2015
 
February 1, 2014
Reportable segments operating income (loss)
 
4,619

 
(1,479
)
Interest expense, net
 
$
2,194

 
$
2,079

Income (loss) from continuing operations before income taxes
 
2,425

 
(3,558
)



Sales as a percentage of net sales by merchandise category is as follows:
 
(in thousands)
 
January 31, 2015
 
February 1, 2014
Books and magazines
 
69.2
%
 
70.5
%
General merchandise
 
15.2
%
 
14.0
%
Café and Yogurt
 
5.1
%
 
4.9
%
Electronics, eBooks and accessories
 
1.0
%
 
1.9
%
Media
 
4.5
%
 
3.5
%
Other
 
5.0
%
 
5.2
%
Total
 
100.0
%
 
100.0
%

General merchandise consists of gifts, cards, games, toys, collectibles and similar types of products. Café consists of coffee, tea, yogurt and other edible products, as well as gift items related to our Joe Muggs cafés. Media includes music, video and software.