Business Segments

3 Months Ended

May 03, 2014

Segment Reporting [Abstract]

Business Segments

Business Segments

The Company has three reportable operating segments: retail trade; electronic commerce trade; and real estate development and management. These reportable operating segments reflect the manner in which the business is managed and how the Company allocates resources and assesses performance internally. The chief operating decision makers of the Company are the Company’s Executive Chairman and Chief Executive Officer and President.

The Company’s three reportable segments are three distinct business units: a traditional retailer of book and related merchandise, a seller of book and related merchandise primarily over the Internet, and a real estate business that owns, develops and leases commercial retail real estate. The retail trade segment makes up the majority of the Company’s sales and includes the bookstore locations and its distribution center operations, as well as Yogurt Mountain owned stores and franchises. These businesses all share similar economic characteristics and, therefore, have been aggregated into the retail trade segment. Through the distribution center operations, the Company also sells books and general merchandise to outside parties on a wholesale basis. These wholesale sales are not material. The electronic commerce trade segment is managed separately from the retail trade segment due to divergent technology and marketing requirements. Both the retail trade segment and the electronic commerce trade segment derive revenues primarily from the sale of books, magazines and general merchandise, including gifts, cards, games, toys, collectibles, music, DVDs, electronic devices and accessories. The real estate development and management segment is managed separately from the retail trade and electronic commerce trade segments, with a focus on deriving revenues through developing and leasing commercial retail real estate for purposes of earning rental income.

	Thirteen Weeks Ended
Segment Information (in thousands)	May 3, 2014			May 4, 2013
Net Revenue
Retail Trade	$	101,859		$	101,374
Electronic Commerce Trade	4,920			5,682
Real Estate Development and Management	638			366
Intersegment Sales Elimination	(3,634		)	(3,829		)
Net Revenue	$	103,783		$	103,593
Operating Loss from Continuing Operations
Retail Trade	$	(5,412	)	$	(5,124	)
Electronic Commerce Trade	(190		)	29
Real Estate Development and Management	289			261
Intersegment Elimination of Certain Costs	(230		)	(248		)
Total Operating Loss from Continuing Operations	$	(5,543	)	$	(5,082	)

	May 3, 2014		February 1, 2014
Assets
Retail Trade	$	261,453	$	271,406
Electronic Commerce Trade	1,567		1,501
Real Estate Development and Management	29,872		29,825
Total Assets	$	292,892	$	302,732

A reconciliation of operating loss from reportable segments to loss from continuing operations before income taxes in the consolidated financial statements is as follows:

	May 3, 2014			May 4, 2013
Reportable segments operating loss	$	(5,543	)	$	(5,082	)
Interest expense, net	556			464
Consolidated loss from continuing operations before income taxes	$	(6,099	)	$	(5,546	)

For the thirteen weeks ended May 3, 2014 and May 4, 2013, respectively, sales by merchandise category related to our retail trade and electronic commerce trade segments, as a percentage of total net sales, were as follows:

	Thirteen Weeks Ended
	May 3, 2014		May 4, 2013
Books and magazines	70.9	%	73.1	%
General merchandise	12.8	%	12.0	%
Café and yogurt	5.9	%	4.8	%
Electronics, eBooks and accessories	1.3	%	1.9	%
Media	4.3	%	2.7	%
Other	4.8	%	5.5	%
Total	100.0	%	100.0	%

General merchandise consists of gifts, cards, games, toys, collectibles and similar types of products. Café consists of coffee, tea, yogurt and other edible products, as well as gift items related to our Joe Muggs cafés. Media includes music, videos and software.