SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C. 20549

                                   FORM 8-K

                                CURRENT REPORT



     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

     Date of Report (Date of earliest event reported): January 8, 2004




                              BOOKS-A-MILLION, INC.
                              ---------------------
               (Exact name of registrant as specified in its charter)




   DELAWARE                 0-20664                       63-0798460
- ----------------         ------------                 ------------------
(State or other          (Commission                    (IRS Employer
jurisdiction  of          File Number)                Identification No.)
incorporation)

    402 Industrial Lane, Birmingham, Alabama                  35211
   ------------------------------------------               ---------
    (Address of principal executive offices)                (Zip Code)


    Registrant's telephone number, including area code:  (205) 942-3737

Item 7.  Financial Statements and Exhibits.

     (c) Exhibits This exhibit is furnished pursuant to Item 12 and shall not
         be deemed to be "filed".

     Exhibit No.                                       Description
     -----------                                      -------------
      99.1                                 Press Release Dated January 8, 2004


Item 12.  Results of Operations and Financial Condition.


     On January 8, 2004, Books-A-Million, Inc. issued a press release announcing
its sales results for the nine-weeks  ended January 3, 2004. A copy of the press
release is attached as Exhibit 99.1.

     The information in this Report,  including the exhibit attached hereto,  is
furnished solely pursuant to Item 12 of this Form 8-K.  Consequently,  it is not
deemed "filed" for the purposes of Section 18 of the Securities  Exchange Act of
1934, or otherwise  subject to the  liabilities of that section.  It may only be
incorporated by reference in another filing under the Exchange Act or Securities
Act of 1933 if such subsequent filing specifically references this Form 8-K.




                                 SIGNATURES
                                 ----------
     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

Dated:  January 8, 2004                          BOOKS-A-MILLION, INC.


                                              By:/s/ Richard S. Wallington
                                                     Richard S. Wallington
                                                     Chief Financial Officer




                                                             EXHIBIT INDEX


     Exhibit No.                                       Description

      99.1                                 Press Release Dated January 8, 2004



                                                                  Exhibit 99.1

                BOOKS-A-MILLION, INC. REPORTS HOLIDAY SALES RESULTS

     BIRMINGHAM, Ala. (January 8, 2004) - Books-A-Million, Inc. (Nasdaq/NM:BAMM)
today  announced  that sales for the  nine-week  period  ended  January 3, 2004,
totaled  $111.4  million  compared with $107.2 million during the same period in
fiscal  2003,  an  increase  of 4.0%.  Comparable  store  sales  for the  period
increased 3.7% compared with the same period of last year.

     For the  first 11 months of fiscal  2004,  sales  increased  4.2% to $427.8
million from $410.4 million in the year-earlier  period.  Comparable store sales
for the first 11 months of fiscal 2004 increased  2.9%.  The Company  expects to
release fourth quarter and full-year results on March 17, 2004.

     Commenting on the results, Clyde B. Anderson,  Chairman and Chief Executive
Officer,  said, "We are pleased with our results this holiday season. The strong
lineup of books  enabled us to achieve our sales  objectives  without the costly
promotions  required in recent years.  Among the season's sales leaders were The
Da Vinci Code,  The Five People You Meet In Heaven,  The Purpose Driven Life and
Jimmy  Carter's  Hornets  Nest.  Movie  tie-in  titles  and the diet and  health
categories also performed well.

     "In addition," Anderson continued, "I am pleased to announce that Sandra B.
Cochran has been named Chief  Executive  Officer of the Company,  in addition to
her responsibilities as President, effective February 1, 2004. Sandy has been my
valued friend and trusted partner for many years. She has provided extraordinary
leadership since joining  Books-A-Million  in 1992. First as our Chief Financial
Officer and then as our President,  she has  demonstrated  her readiness to help
guide our Company to continued  growth and success.  I will continue as Chairman
of the Board and I look forward to working with Sandy on a daily basis. Together
we will strive to build on this year's  solid  results and to add value for both
our shareholders and our associates."

     Books-A-Million  is one of the nation's leading book retailers and sells on
the Internet at www.booksamillion.com. The Company presently operates 204 stores
in 18 states and the District of Columbia.  The Company  operates three distinct
store  formats,   including   large   superstores   operating  under  the  names
Books-A-Million  and Books & Co.,  traditional  bookstores  operating  under the
names  Books-A-Million  and Bookland,  and Joe Muggs  Newsstands.  The Company's
wholesale operations include American Wholesale Book Company and Book$mart, both
based in  Florence,  Alabama.  NetCentral,  Inc.,  an Internet  development  and
service Company is located in Nashville, Tennessee.

     Safe Harbor Statement Under the Private Securities Litigation Reform Act of
1995:  This document  contains  certain  forward-looking  statements  within the
meaning of the Private  Securities  Litigation Reform Act of 1995 that involve a
number of risks  and  uncertainties.  A number of  factors  could  cause  actual
results,  performance,  achievements of the Company,  or industry  results to be
materially  different  from any  future  results,  performance  or  achievements
expressed or implied by such forward-looking statements.  These factors include,
but are not limited to, the competitive  environment in the book retail industry
in general  and in the  Company's  specific  market  area;  inflation;  economic
conditions in general and in the Company's  specific market areas; the number of
store openings and closings; the profitability of certain product lines, capital
expenditures and future  liquidity;  liability and other claims asserted against
the Company;  uncertainties  related to the Internet and the Company's  Internet
initiative.  In  addition,  such  forward-looking   statements  are  necessarily
dependent  upon  assumptions,  estimates  and  dates  that may be  incorrect  or
imprecise and involve known and unknown risks,  uncertainties and other factors.
Accordingly, any forward-looking statements included herein do not purport to be
predictions  of future events or  circumstances  and may not be realized.  Given
these uncertainties, shareholders and prospective investors are cautioned not to
place undue reliance on such forward-looking  statements.  The Company disclaims
any  obligations to update any such factors or to publicly  announce the results
of any revisions to any of the  forward-looking  statements  contained herein to
reflect future events or developments.