XML 45 R35.htm IDEA: XBRL DOCUMENT v3.5.0.2
Stockholders' Equity (Details Narrative) - USD ($)
1 Months Ended 3 Months Ended 9 Months Ended
Jul. 25, 2016
Apr. 25, 2016
Feb. 17, 2016
Jan. 26, 2016
Dec. 11, 2015
Aug. 27, 2014
May 31, 2016
Sep. 30, 2016
Sep. 30, 2015
Sep. 30, 2016
Sep. 30, 2015
Dec. 31, 2015
Reserve stock split       each one hundred eighty (180) shares 180-for-1              
Common stock, par value         $ 0.0001              
Excess stock shares authorized       10,000,000       10,000,000   10,000,000    
Preferred stock, shares authorized       20,000,000       20,000,000   20,000,000   20,000,000
Preferred stock, par value       $ 0.0001       $ 0.0001   $ 0.0001   $ 0.0001
Common stock conversion basis description                   The rights of each share of Class A common stock, each share of Class B common stock and each share of Class Z common stock are the same with respect to dividends, distributions and rights upon liquidation.    
Revenue               $ 2,006,838 $ 2,010,792 $ 6,195,827 $ 7,391,882  
Share based compensation amount               $ 41,310   $ 82,620    
Reserved shares of common stock               234,090   234,090    
Dr Zvi Yaniv [Member]                        
Number of shares issued for forfeiture           37,778            
Expected vested exercise price description           All these shares become vested and not subject to forfeiture on the earlier of a change of control of us, Dr. Yaniv’s death, or if more than 180 days after closing, the average trading price of the shares during a measurement period of ten consecutive trading days reaches certain price thresholds. At an $18.00 price, 5,554 shares vest, with additional tranches of 5,556 shares vesting if the price reaches $27.00, $36.00, $45.00 and $54.00. The last 10,000 shares vest at a $63.00 price threshold. Any shares that have not vested five years after the Effective Date will be forfeited. We also entered into a Piggyback Registration Rights Agreement that will allow Dr. Yaniv, subject to other customary terms and conditions, to register shares that are no longer subject to forfeiture if we are registering our shares. Pursuant to ASC 718-10 and related subsections, these shares were valued on the date of grant of August 27, 2014 at $13.12 per share for a total value of $495,720.            
Shares vesting period           5 years            
Shares granted price per share           $ 13.12            
Fair value of shares recongnizesd           $ 495,720            
Stock option services period           3 years            
Consultants [Member]                        
Shares issued price per share $ 2.81                      
Number of stock shares issued 10,000                      
Grant option term 5 years                      
HALO Brand Products [Member]                        
Revenue $ 1,000,000                      
Class A Common Stock [Member]                        
Common stock voting rights                   Holders of the Class A common stock are entitled to one vote per share in the election of directors and other matters submitted to a vote of the stockholders.    
Class B Common Stock [Member]                        
Common stock conversion basis description                   Shares of Class B common stock can be converted, one-for-one, into shares of Class A common stock at any time at the option of the holder.    
Common stock voting rights                   Holders of PEN Class B common stock are entitled to 100 votes per share in the election of directors and other matters submitted to a vote of the stockholders.    
Class Z Common Stock [Member]                        
Common stock conversion basis description                   Conversion Rights. Shares of Class Z common stock can be converted, one-for-one, into shares of Class A common stock at any time at the option of the holder.    
Common stock voting rights                   Holders of PEN Class Z common stock do not vote in the election of directors or otherwise, but they do have the right to designate a director to the PEN Board, have anti-dilution rights described below and have consent rights with respect to certain amendments to PEN’s certificate of incorporation.    
Class A Common Stock [Member]                        
Common stock, par value       $ 0.0001       $ 0.0001   $ 0.0001   $ 0.0001
Common stock, shares authorized       7,200,000       7,200,000   7,200,000   7,200,000
Class A Common Stock [Member] | Private Investor [Member]                        
Shares issued price per share $ 2.81                      
Number of stock shares issued 17,793                      
Total cash purchase             $ 50,000          
Class A Common Stock [Member] | Investor [Member]                        
Total cash purchase $ 1,546                      
Risk free interest rate 1.15%                      
Volatility rate 191.80%                      
Cash fee $ 2,000                      
Class A Common Stock [Member] | Directors [Member]                        
Number of stock shares issued for service 2,667 2,800 1,248                  
Class A Common Stock [Member] | Warrant [Member]                        
Shares issued price per share $ 2.81                      
Number of stock shares issued 712                      
Warrant term 5 years                      
Class B Common Stock [Member]                        
Common stock, par value       $ 0.0001       $ 0.0001   $ 0.0001   $ 0.0001
Common stock, shares authorized       2,500,000       2,500,000   2,500,000   2,500,000
Class B Common Stock [Member] | Directors [Member]                        
Number of stock shares issued for service 1,778 1,600 624                  
Class Z Common Stock [Member]                        
Common stock, par value       $ 0.0001       $ 0.0001   $ 0.0001   $ 0.0001
Common stock, shares authorized       300,000       300,000   300,000   300,000
Common Stock [Member] | Directors [Member]                        
Shares issued price per share     $ 3.20                  
Class A And B Common Stock [Member] | Directors [Member]                        
Shares issued price per share $ 2.25 $ 2.50                    
Number of stock shares issued for service, value $ 10,000 $ 11,000 $ 6,000