Summary of Significant Accounting Policies, Part 5 (Details) (USD $)	12 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Mar. 31, 2012
Income Tax [Line Items]
Net operating loss carryforwards	$ 36,000,000
Percentage change in ownership of an entity (in hundredths)	50.00%
Period of change in ownership of entity	3 years
Operating loss carryforwards limitation on use before December 2006	750,000
Maximum amount to use NOL tax attributes generated after December 2006 and before December 2012	2,000,000
Advertising Expenses [Abstract]
Advertising costs	595,000	519,000	571,000
Options and Unvested Restricted Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Number of anti-dilutive shares excluded from computation of diluted loss per common share (in shares)	741,000	545,000	909,000
Range of exercise prices - lower range limit (in dollars per share)	$ 0.77	$ 0.77	$ 0.77
Range of exercise prices - upper range limit (in dollars per share)	$ 2.75	$ 2.06	$ 3.00
Internal Revenue Service (IRS) [Member]
Income Tax [Line Items]
Net operating loss carryforwards	$ 36,000,000