EXHIBIT 99.7

                        BENEFICIAL OWNER ELECTION FORM

                                 INSTRUCTIONS

     The undersigned acknowledge(s) receipt of your letter and the enclosed
materials referred to therein relating to the offering of shares of Class A
common stock of Revlon, Inc. ("Revlon").

     This will instruct you whether to exercise or sell Rights to purchase
shares of Revlon's Class A common stock distributed with respect to the shares
of Revlon's Class A common stock held by you for the account of the
undersigned, pursuant to the terms and subject to the conditions set forth in
the Prospectus and the related "Instructions as to Use of Revlon, Inc.
Subscription Rights Certificates."

   Box 1. [ ] Please DO NOT EXERCISE RIGHTS for shares of Class A common
              stock.

   Box 2. [ ] Please SELL       RIGHTS and remit the net proceeds to the
              undersigned.

   Box 3. [ ] Please EXERCISE RIGHTS for shares of Class A common stock as set
              forth below.

     The undersigned may elect to sell a portion of their Rights and to
exercise a portion of their Rights; however, the number of Rights for which the
undersigned gives instructions for sale and for exercise under the Basic
Subscription Privilege should not exceed the number of Rights that the
undersigned is entitled to exercise. If it does, the undersigned's instructions
to sell Rights will be followed first (provided that an adequate trading market
for the Rights is maintained).



                                          Number of           Subscription
                                           Shares                Price             Payment
                                  ------------------------   -------------   -------------------
                                                                    
Basic Subscription Privilege:                          x                =    $  (Line 1)
Over-Subscription Privilege:                           x                =    $  (Line 2)
                                  Total Payment Required                =    $  (Sum of Lines 1
                                                                             and 2; must
                                                                             equal total of
                                                                             amounts in
                                                                             Boxes 4 and 5.)


   Box 4. [ ] Payment in the following amount is enclosed $         .

   Box 5. [ ] Please deduct payment from the following account maintained by
              you as follows:


__________________________________     _________________________________________
Type of Account                                        Account No.

Amount to be deducted:                 $ ______________

                                       _________________________________________

                                       _________________________________________
                                                        Signature(s)

                                       Please type or print name(s) below:

                                       _________________________________________

                                       _________________________________________

Date:         , 2003