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RELATED PARTY TRANSACTIONS - Narrative (Details) - USD ($)
1 Months Ended 3 Months Ended 6 Months Ended
Jul. 28, 2020
Jul. 31, 2021
Jul. 31, 2020
Apr. 30, 2020
Mar. 31, 2020
Jun. 30, 2020
Jun. 30, 2019
Dec. 31, 2019
Related Party Transaction [Line Items]                
Reimbursement Agreements termination notice period           90 days    
Reimbursements                
Related Party Transaction [Line Items]                
Income from related party           $ 300,000    
Expenses related party             $ 300,000  
Payable to related party           4,300,000   $ 5,500,000
Reimbursements | Scenario, Forecast                
Related Party Transaction [Line Items]                
Payments to related party   $ 1,400,000            
Reimbursements | Subsequent Event                
Related Party Transaction [Line Items]                
Payments to related party $ 3,860,000              
MacAndrews & Forbes | Reimbursements                
Related Party Transaction [Line Items]                
Payable to related party           16,000   $ 200,000
Majority Shareholder | Related Party Expense, Other Advertising, Coupon Redemption and Raw Material Supply                
Related Party Transaction [Line Items]                
Payments to related party           400,000 200,000  
Expenses related party           14,200,000 11,000,000.0  
Payable to related party           $ 300,000 $ 400,000  
Ms. Perelman | COVID-19                
Related Party Transaction [Line Items]                
Percentage salary reduction       40.00%        
Annual base salary       $ 675,000        
Ms. Perelman | COVID-19 | Subsequent Event                
Related Party Transaction [Line Items]                
Percentage salary reduction     25.00%          
Mr. Beattie | 2020 Consulting Agreement                
Related Party Transaction [Line Items]                
Consulting agreement renewal term         1 year      
Annual consulting fee         $ 250,000