<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0000902162</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000887596</issuerCik>
      <issuerName>CHEESECAKE FACTORY INC</issuerName>
      <secFileNumber>000-20574</secFileNumber>
      <issuerAddress>
        <com:street1>26901 MALIBU HILLS RD</com:street1>
        <com:city>CALABASAS HILLS</com:city>
        <com:stateOrCountry>CA</com:stateOrCountry>
        <com:zipCode>91301</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>818-871-3000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>OVERTON DAVID</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Piper Sandler &amp; Co Inc</name>
        <address>
          <com:street1>350 N 5th St</com:street1>
          <com:street2>Ste 1000</com:street2>
          <com:city>Minneapolis</com:city>
          <com:stateOrCountry>MN</com:stateOrCountry>
          <com:zipCode>55401</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>94145</noOfUnitsSold>
      <aggregateMarketValue>9963365.35</aggregateMarketValue>
      <noOfUnitsOutstanding>49760634</noOfUnitsOutstanding>
      <approxSaleDate>08/05/2026</approxSaleDate>
      <securitiesExchangeName>Nasdaq</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common Stock</securitiesClassTitle>
      <acquiredDate>09/18/1992</acquiredDate>
      <natureOfAcquisitionTransaction>Gift </natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>David Overton</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>Y</isGiftTransaction>
      <donarAcquiredDate>12/06/2012</donarAcquiredDate>
      <amountOfSecuritiesAcquired>94145</amountOfSecuritiesAcquired>
      <paymentDate>12/06/2012</paymentDate>
      <natureOfPayment>NA</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>This filing is being made on behalf of The David Overton 2011 Gift Trust </remarks>
    <noticeSignature>
      <noticeDate>08/05/2026</noticeDate>
      <signature>Alex Johnson, a duly authorized representative of Piper Sandler &amp; Co Corporate &amp; Venture Services FA, as attorney-in-fact for David Overton</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
