<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>SCHEDULE 13G/A</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <!-- Field: Pseudo-Tag; ID: Name; Data: OVERTON DAVID -->
          <cik>0000902162</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <amendmentNo>25</amendmentNo>
      <securitiesClassTitle>Common Stock, $0.01 par value</securitiesClassTitle>
      <eventDateRequiresFilingThisStatement>03/31/2025</eventDateRequiresFilingThisStatement>
      <issuerInfo>
        <issuerCik>0000887596</issuerCik>
        <issuerName>CHEESECAKE FACTORY INC</issuerName>
        <issuerCusip>163072101</issuerCusip>
        <issuerPrincipalExecutiveOfficeAddress>
          <com:street1>26901 Malibu Hills Rd.</com:street1>
          <com:city>Calabasas Hills</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>91301</com:zipCode>
        </issuerPrincipalExecutiveOfficeAddress>
      </issuerInfo>
      <designateRulesPursuantThisScheduleFiled>
        <designateRulePursuantThisScheduleFiled>Rule 13d-1(d)</designateRulePursuantThisScheduleFiled>
      </designateRulesPursuantThisScheduleFiled>
    </coverPageHeader>
    <coverPageHeaderReportingPersonDetails>


      <reportingPersonName>David Overton</reportingPersonName>
      <citizenshipOrOrganization>X1</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>3462516.00</soleVotingPower>
        <sharedVotingPower>0.00</sharedVotingPower>
        <soleDispositivePower>3462516.00</soleDispositivePower>
        <sharedDispositivePower>0.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>3462516.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>Y</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>6.7</classPercent>
      <typeOfReportingPerson>IN</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <items>
      <item1>
        <issuerName>CHEESECAKE FACTORY INC</issuerName>
        <issuerPrincipalExecutiveOfficeAddress>26901 Malibu Hills Rd Calabasas Hills, CA, 91301</issuerPrincipalExecutiveOfficeAddress>
      </item1>
      <item2>
        <filingPersonName>David Overton</filingPersonName>
        <principalBusinessOfficeOrResidenceAddress>26901 Malibu Hills Rd., Calabasas Hills, CA 91301</principalBusinessOfficeOrResidenceAddress>
        <citizenship>United States</citizenship>
      </item2>
      <item3>
        <notApplicableFlag>Y</notApplicableFlag>
      </item3>
      <item4>
        <amountBeneficiallyOwned>The ownership information below represents beneficial ownership of shares of Common Stock of the Issuer as of March 31, 2025, based upon 51,643,044 shares of Common Stock outstanding as of February 18, 2025, as disclosed in the Issuer's Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 24, 2025.

Mr. Overton is the beneficial owner of 3,462,516 shares of Common Stock, which consist of (i) 273,788 restricted shares of Common Stock held directly by Mr. Overton that have not yet vested, (ii) 3,017,348 shares of Common Stock held by the David M. Overton Family Trust of which Mr. Overton is trustee and (iii) 171,380 shares that he has the right to acquire upon exercise of options to purchase within 60 days of March 31, 2025. Mr. Overton's beneficial stock ownership excludes 60,211 shares held by Mr. Overton's spouse as trustee for the Sheila A. Overton Living Trust and 183,950 shares held by the David M. Overton 2011 Gift Trust UTA dated 11/23/2011 for the benefit of Mr. Overton's son, of which Mr. Overton's spouse is the trustee. Mr. Overton has no voting or dispositive power over such shares and disclaims beneficial ownership thereof.</amountBeneficiallyOwned>
        <classPercent>6.7</classPercent>
        <numberOfSharesPersonHas>
          <solePowerOrDirectToVote>3,462,516</solePowerOrDirectToVote>
          <sharedPowerOrDirectToVote>0</sharedPowerOrDirectToVote>
          <solePowerOrDirectToDispose>3,462,516</solePowerOrDirectToDispose>
          <sharedPowerOrDirectToDispose>0</sharedPowerOrDirectToDispose>
        </numberOfSharesPersonHas>
      </item4>
      <item5>
        <notApplicableFlag>Y</notApplicableFlag>
      </item5>
      <item6>
        <notApplicableFlag>Y</notApplicableFlag>
      </item6>
      <item7>
        <notApplicableFlag>Y</notApplicableFlag>
      </item7>
      <item8>
        <notApplicableFlag>Y</notApplicableFlag>
      </item8>
      <item9>
        <notApplicableFlag>Y</notApplicableFlag>
      </item9>
      <item10>
        <notApplicableFlag>Y</notApplicableFlag>
      </item10>
    </items>
    <signatureInformation>
      <reportingPersonName>David Overton</reportingPersonName>
      <signatureDetails>
        <signature>/s/ David Overton</signature>
        <title>David Overton, Chairman &amp; CEO, The Cheesecake Factory Incorporated</title>
        <date>05/06/2025</date>
      </signatureDetails>
    </signatureInformation>
  </formData>
</edgarSubmission>
