-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 M7N2BaP+PMR4XcEQyJDACtjAbqxEMLH/9dJ1sZVR97dQc0yGM18nvgEFT8KM2emv
 LW1jihughG2G6PcWAv0tcg==

<SEC-DOCUMENT>0001478026-09-000001.txt : 20091217
<SEC-HEADER>0001478026-09-000001.hdr.sgml : 20091217
<ACCEPTANCE-DATETIME>20091217121453
ACCESSION NUMBER:		0001478026-09-000001
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20091215
FILED AS OF DATE:		20091217
DATE AS OF CHANGE:		20091217

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Murray Arthur G
		CENTRAL INDEX KEY:			0001478026

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-20394
		FILM NUMBER:		091246601

	MAIL ADDRESS:	
		STREET 1:		445 PARK AVENUE
		STREET 2:		14TH FLOOR
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			'mktg, inc.'
		CENTRAL INDEX KEY:			0000886475
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING [7310]
		IRS NUMBER:				061340408
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0331

	BUSINESS ADDRESS:	
		STREET 1:		75 9TH AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10011
		BUSINESS PHONE:		212-660-3800

	MAIL ADDRESS:	
		STREET 1:		75 9TH AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10011

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	COACTIVE MARKETING GROUP INC
		DATE OF NAME CHANGE:	19991019

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	INMARK ENTERPRISES INC
		DATE OF NAME CHANGE:	19951012

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	HEALTH IMAGE MEDIA INC
		DATE OF NAME CHANGE:	19930328
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2009-12-15</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000886475</issuerCik>
        <issuerName>'mktg, inc.'</issuerName>
        <issuerTradingSymbol>CMKG</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001478026</rptOwnerCik>
            <rptOwnerName>Murray Arthur G</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O UNION CAPITAL CORPORATION</rptOwnerStreet1>
            <rptOwnerStreet2>445 PARK AVENUE, 14TH FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Series D Convertible Participating Preferred Stock</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.47</value>
                <footnoteId id="F4"/>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F2"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <footnoteId id="F3"/>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F5"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Warrants to Purchase Common Stock</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.001</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F6"/>
            </exerciseDate>
            <expirationDate>
                <footnoteId id="F7"/>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <footnoteId id="F8"/>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnote</value>
                    <footnoteId id="F5"/>
                </natureOfOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">The Series D Convertible Participating Preferred Stock is immediately convertible.</footnote>
        <footnote id="F2">The conversion feature continues until December 15, 2015.</footnote>
        <footnote id="F3">2,132,500 shares of Series D Convertible Participating Preferred Stock initially convert into 4,537,234 shares of Common Stock, subject to adjustment.</footnote>
        <footnote id="F4">Each share of Series D Convertible Participating Preferred Stock, par value $0.001 per share, is initially convertible into shares of Common Stock at a ratio of 1.00/.47.</footnote>
        <footnote id="F5">Represents securities directly owned by UCC-mktg Investment, LLC (&quot;UCC-Investment&quot;). UCC-mktg Partners, LLC (&quot;UCC-Partners&quot;) is the manager of UCC-Investment, and the reporting person is a member of UCC-Partners. The reporting person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of all of the reported securities for purposes of Section 16 or for any other purpose.</footnote>
        <footnote id="F6">The Warrants are exercisable on June 13, 2010 (180 days after issuance on December 15, 2009).</footnote>
        <footnote id="F7">The Warrants expire on December 15, 2015.</footnote>
        <footnote id="F8">The Warrants are exercisable for 2,095,200 shares of Common Stock.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Arthur G. Murray</signatureName>
        <signatureDate>2009-12-17</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----