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Revenue
6 Months Ended
Jun. 30, 2019
Revenue from Contract with Customer [Abstract]  
Revenue from Contract with Customer [Text Block]
NOTE L – REVENUE

We generate revenue primarily from the sale of single-use medical devices and present revenue net of sales taxes in our unaudited condensed consolidated statements of operations. The following tables disaggregate our revenue from contracts with customers by business and geographic region (in millions):
 
Three Months Ended June 30,
 
Six Months Ended June 30,
Businesses
2019
 
2018
 
2019
 
2018
Endoscopy
 
 
 
 
 
 
 
U.S.
$
270

 
$
245

 
$
523

 
$
477

International
200

 
197

 
387

 
384

Worldwide
470

 
442

 
910

 
861

 
 
 
 
 
 
 
 
Urology and Pelvic Health
 
 
 
 
 
 
 
U.S.
248

 
213

 
479

 
409

International
100

 
96

 
195

 
192

Worldwide
348

 
308

 
674

 
601

 
 
 
 
 
 
 
 
Cardiac Rhythm Management
 
 
 
 
 
 
 
U.S.
288

 
290

 
576

 
580

International
210

 
204

 
413

 
407

Worldwide
498

 
494

 
989

 
987

 
 
 
 
 
 
 
 
Electrophysiology
 
 
 
 
 
 
 
U.S.
39

 
39

 
75

 
74

International
46

 
40

 
89

 
79

Worldwide
84

 
79

 
164

 
154

 
 
 
 
 
 
 
 
Neuromodulation
 
 
 
 
 
 
 
U.S.
160

 
160

 
304

 
291

International
44

 
42

 
86

 
79

Worldwide
204

 
202

 
390

 
371

 
 
 
 
 
 
 
 
Interventional Cardiology
 
 
 
 
 
 
 
U.S.
318

 
296

 
614

 
577

International
388

 
366

 
753

 
730

Worldwide
706

 
662

 
1,367

 
1,307

 
 
 
 
 
 
 
 
Peripheral Interventions
 
 
 
 
 
 
 
U.S.
155

 
152

 
311

 
297

International
165

 
152

 
320

 
294

Worldwide
320

 
304

 
631

 
591

 
 
 
 
 
 
 
 
Total Company
 
 
 
 
 
 
 
U.S.
1,478

 
1,394

 
2,881

 
2,704

International
1,153

 
1,096

 
2,243

 
2,166

Net Sales
$
2,631

 
$
2,490

 
$
5,124

 
$
4,870


 
Three Months Ended June 30,
 
Six Months Ended June 30,
Geographic Regions
2019
 
2018
 
2019
 
2018
U.S.
$
1,478

 
$
1,394

 
$
2,881

 
$
2,704

EMEA (Europe, Middle East and Africa)
571

 
558

 
1,132

 
1,121

APAC (Asia-Pacific)
481

 
442

 
918

 
857

Latin America and Canada
101

 
96

 
192

 
188

 
$
2,631

 
$
2,490

 
$
5,124

 
$
4,870

 
 
 
 
 
 
 
 
Emerging Markets
$
318

 
$
283

 
$
614

 
$
545


We define Emerging Markets as the 20 countries that we believe have strong growth potential based on their economic conditions, healthcare sectors and our global capabilities. Periodically, we assess our list of Emerging Markets; effective January 1, 2019, we updated our list of Emerging Market countries. Our current list is comprised of the following countries: Argentina, Brazil, Chile, China, Colombia, Czech Republic, India, Indonesia, Malaysia, Mexico, Philippines, Poland, Russia, Saudi Arabia, Slovakia, South Africa, South Korea, Thailand, Turkey and Vietnam. We have revised prior year amounts to the current year’s presentation. The revision had an immaterial impact on prior year Emerging Markets sales.

Deferred Revenue

Contract liabilities are classified within Other current liabilities and Other long-term liabilities on our accompanying unaudited condensed consolidated balance sheets. Our deferred revenue balance was $368 million as of June 30, 2019 and $373 million as of December 31, 2018. Our contractual liabilities are primarily composed of deferred revenue related to the LATITUDE™ Patient Management System. Revenue is recognized over the average service period which is based on device and patient longevity. We recognized revenue of $36 million in the second quarter of 2019 and $72 million in the first six months of 2019 that was included in the above December 31, 2018 contract liability balance. We have elected not to disclose the transaction price allocated to unsatisfied performance obligations when the original expected contract duration is one year or less. In addition, we have not identified material unfulfilled performance obligations for which revenue is not currently deferred.

Variable Consideration

We generally allow our customers to return defective, damaged and, in certain cases, expired products for credit and record the amount for estimated sales returns as a reduction to revenue when we sell the initial product. In addition, we may allow customers to return previously purchased products for next-generation product offerings. For these transactions, we defer recognition of revenue on the sale of the earlier generation product based upon an estimate of the amount of product to be returned when the next-generation products are shipped to the customer.

We also offer sales rebates and discounts to certain customers. We treat sales rebates and discounts as a reduction of revenue and classify the corresponding liability as current. If we are unable to reasonably estimate the expected rebates, we record a liability for the maximum rebate percentage offered. We have entered certain agreements with group purchasing organizations to sell our products to participating hospitals at negotiated prices. We recognize revenue from these agreements following the same revenue recognition criteria discussed above.