REVENUE RECOGNITION - Narrative (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019	Jan. 01, 2020	Dec. 31, 2019	Jan. 01, 2019	Dec. 31, 2018
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]
Cooperative advertising credits included in rebates	$ 1,995,000,000	$ 2,246,000,000		$ 2,050,000,000		$ 2,384,000,000
Price appreciation credits	2,012,000,000	2,016,000,000
Cumulative-effect adjustment to accumulated deficit			$ (1,000,000)
Allowances for credit loss	48,000,000			$ 48,000,000
Price Appreciation Credit
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]
Price appreciation credits	4,000,000	0
Rebates, Advertising Credits Portion
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]
Cooperative advertising credits included in rebates	$ 32,000,000	$ 27,000,000	29,000,000		$ 26,000,000
Accumulated Deficit
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]
Cumulative-effect adjustment to accumulated deficit			(1,000,000)
Accumulated Deficit | Accounting Standards Update 2016-13
Revenue, Initial Application Period Cumulative Effect Transition [Line Items]
Cumulative-effect adjustment to accumulated deficit			$ 1,000,000