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Business segment information
3 Months Ended
Mar. 31, 2014
Segment Reporting [Abstract]  
Business segment information
13. Business segment information

On July 1, 2013, we began certain organizational and executive leadership changes to align with how our Chief Operating Decision Maker (the “CODM”) reviews performance and makes decisions in managing the Company. We manage our business by our four strategic business units (“SBUs”), which are comprised of BioStim, Biologics, Extremity Fixation, and Spine Fixation supported by Corporate activities. These SBUs represent the segments for which our CODM reviews financial information and makes resource allocation decisions among business units. The primary metric used by the CODM in managing the Company is net margin, which is defined as gross profit less sales and marketing expense. The Company neither discretely allocates assets, other than goodwill, to its operating segments nor evaluates the operating segments using discrete asset information. Accordingly, our segment information has been prepared based on our four SBUs reporting segments. These four segments are discussed below.

BioStim

The BioStim SBU manufactures, distributes, and provides support services for a portfolio of market leading devices for enhancing bone fusion that utilize Orthofix’s patented pulsed electromagnetic field (PEMF) technology. These Food and Drug Administration-approved Class 3 medical devices are indicated as an adjunctive treatment to enhance fusion success in cervical and lumbar spine as well as a therapeutic treatment for non-healing fractures outside of the spine (non-unions). The PEMF technology is supported by a strong clinical background on mechanism of action in the scientific literature and current research and clinical studies are underway to identify potential new clinical indications.

Biologics

Biologics provides a portfolio of regenerative products that allow physicians to successfully treat a variety of spinal and orthopedic conditions. This SBU specializes in the marketing of the Company’s regeneration tissue forms. Biologics distributes its tissues through a network of distributors, sales representatives and affiliates to market to hospitals, doctors, and other healthcare providers, primarily in the U.S. Our partnership with Musculoskeletal Transplant Foundation (“MTF”) allows us to exclusively market our Trinity Evolution® and Trinity ELITE tissue forms for musculoskeletal defects to enhance bony fusion.

Extremity Fixation

The Extremity Fixation SBU offers products that allow physicians to successfully treat a variety of orthopedic conditions unrelated to the spine. This SBU specializes in the design, development, and marketing of the Company’s orthopedic products used in fracture repair, deformity correction and bone reconstruction. Extremity Fixation distributes its products through a network of distributors, sales representatives, and affiliates. This SBU uses both direct and distributor sales representatives to sell orthopedics products to hospitals, doctors, and other health providers, globally.

Spine Fixation

The Spine Fixation SBU specializes in the design, development and marketing of a portfolio of implant products used in surgical procedures of the spine. Spine Fixation distributes its products through a network of distributors and affiliates. This SBU uses distributor sales representatives to sell spine products to hospitals, doctors and other healthcare providers, globally.

Corporate

Corporate activities are comprised of the operating expenses of Orthofix International N.V. and its holding company subsidiaries, along with activities not necessarily identifiable within the four SBUs.

The accounting policies of the segments are the same as those described in the business segment information found in Note 13, “Business segment information” to the Consolidated Financial Statements included in the 2013 Form 10-K.

 

The table below presents external net sales by SBU reporting segment (amounts reported for prior periods have been reclassified to conform to our new segment reporting structure). Net sales include product sales and marketing service fees. Marketing service fees, which are recorded on a net basis, are comprised of fees earned for the marketing of Trinity Evolution®, Trinity ELITE™ and Versashield™ in our Biologics segment.

 

     External Net Sales by SBU  
     Three Months Ended March 31,  

(U.S. Dollars, in thousands)

   2014      2013      Reported
Growth
    Constant
Currency
Growth
 

BioStim

   $ 38,424       $ 38,242         1     1

Biologics

     13,019         13,378         (3 )%      (3 )% 

Extremity Fixation

     27,079         26,217         3     4

Spine Fixation

     22,820         25,536         (11 )%      (11 )% 
  

 

 

    

 

 

    

 

 

   

 

 

 

Total Net Sales

   $ 101,342       $ 103,373         (2 )%      (2 )% 
  

 

 

    

 

 

    

 

 

   

 

 

 

The table below presents net margin, defined as gross profit less sales and marketing expenses, from continuing operations by SBU reporting segment:

 

Net margin by SBU    Three Months Ended
March 31,
 

(U.S. Dollars, in thousands)

   2014     2013  

Net margin:

    

BioStim

   $ 14,188      $ 16,938   

Biologics

     6,693        6,025   

Extremity Fixation

     9,297        7,967   

Spine Fixation

     5,105        2,197   

Corporate

     (444     (425
  

 

 

   

 

 

 

Total net margin

     34,839        32,702   
  

 

 

   

 

 

 

General and administrative

     17,545        18,330   

Research and development

     5,939        5,741   

Amortization of intangible assets

     584        544   

Costs related to the accounting review and restatement

     8,306        —     
  

 

 

   

 

 

 

Operating income

   $ 2,465      $ 8,087