Consolidated Statements of Operations and Comprehensive Loss - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Income Statement [Abstract]
Net sales	$ 746,641	$ 460,713	$ 464,479
Cost of sales	260,368	123,544	114,914
Gross profit	486,273	337,169	349,565
Sales and marketing	385,736	228,810	221,318
General and administrative	144,659	79,966	69,353
Research and development	80,231	49,065	49,621
Acquisition-related amortization and remeasurement (Note 17)	14,757	(7,404)	17,588
Operating loss	(139,110)	(13,268)	(8,315)
Interest expense, net	(8,631)	(1,288)	(1,837)
Other expense, net	(938)	(3,150)	(3,343)
Income (loss) before income taxes	(148,679)	(17,706)	(13,495)
Income tax expense	(2,716)	(2,043)	(24,884)
Net loss	$ (151,395)	$ (19,749)	$ (38,379)
Net loss per common share:
Basic	$ (4.12)	$ (0.98)	$ (1.95)
Diluted	$ (4.12)	$ (0.98)	$ (1.95)
Weighted average number of common shares:
Basic	36,729,258	20,053,548	19,690,593
Diluted	36,729,258	20,053,548	19,690,593
Other comprehensive income (loss), before tax
Unrealized gain (loss) on debt securities	$ (1,334)	$ 395	$ (942)
Currency translation adjustment	1,417	(1,771)	(2,544)
Other comprehensive income (loss), before tax	83	(1,376)	(3,486)
Income tax benefit (expense) related to items of other comprehensive income (loss)			234
Other comprehensive income (loss), net of tax	83	(1,376)	(3,252)
Comprehensive loss	$ (151,312)	$ (21,125)	$ (41,631)