Exhibit 99.8

                       AMENDMENT TO EMPLOYMENT AGREEMENT


AMENDMENT, dated as of January 16, 2001, to the Employment Agreement (the
"AGREEMENT"), dated as of October 29, 2000, by and between PRIMEDIA, Inc.,
About.com, Inc. and Scott Kurnit:

      1.    Section 4 of the Agreement is hereby amended to read in its
entirety as follows:

            "4.   BONUS

                  a.   SIGN-ON BONUS.  As soon as practicable following the
            Commencement Date, the Executive shall receive a Sign-On Bonus
            equal to $36,483.

                  b. ANNUAL BONUS. With respect to each calendar year during the
            Employment Term, Executive shall be eligible to earn an annual bonus
            award (an "Annual Bonus") in such amount, as determined in the sole
            discretion of the CEO based upon the achievement of performance
            goals established by the CEO within the first three months of each
            calendar year during the Employment Term, provided that the minimum
            bonus for any calendar year during the Term shall be $1,650,000 (the
            "Minimum Bonus"). Any bonus shall be prorated for any partial
            calendar year based on the number of days in such calendar year in
            which Executive performed services divided by 365. Such Annual Bonus
            shall be paid no later than March 31 of the year following the end
            of the measuring calendar year."

      2.    Section 5(b) of the Agreement is hereby amended to read in its
entirety as follows:

            "b. RESTRICTED SHARES. As of the Commencement Date, Executive shall
            be granted 2,211,100 shares of restricted stock of the Parent (the
            "Restricted Shares") pursuant to the Plan. The Restricted Shares
            shall vest, subject to Executive's continued employment with the
            Company or an affiliate, with respect to twenty-five percent (25%)
            of the Restricted Shares on the first anniversary of the
            Commencement Date and with respect to an additional twenty-five
            percent (25%) of the Restricted Shares on each anniversary
            thereafter, so that the Restricted Shares would become fully vested
            on the fourth anniversary of the Commencement Date."

      3.    Section 8(b)(iv)(C) of the Agreement is hereby amended to read in
its entirety as follows:

            "(C) All Options and Restricted Shares not yet vested shall be fully
            vested."

      4.    Section 8(c)(ii)(C) of the Agreement is hereby amended to read in
its entirety as follows:

            "(C)  One-half of all Options and one-half of all Restricted
            Shares not yet vested shall be fully vested,"

      5.    Section 9(c)(i)(C) of the Agreement is hereby amended to read in
its entirety as follows:

            "(C) all Options and Restricted Shares not vested shall become fully
            vested."

      6.    As amended hereby, the Agreement shall continue in full force and
effect in accordance with its terms.

      IN WITNESS WHEREOF, the parties hereto have here unto set in their hands
and seal as of the day and year first above written.

                                    PRIMEDIA, Inc.



                                    By     /s/ BEVERLY CHELL
                                       ---------------------------------
                                    Title  Vice Chairman


                                    About.com, Inc.



                                    By     /s/ SCOTT KURNIT
                                       ---------------------------------
                                    Title  Chairman and Chief Executive
                                           Officer


                                    /s/ SCOTT KURNIT
                                    ------------------------------
                                        Scott Kurnit