EXHIBIT 10.5

                                    AMENDMENT

      AMENDMENT, dated as of December 6, 2000 (this "AMENDMENT"), with respect
to that certain agreement (the "AGREEMENT"; capitalized terms used herein and
not defined shall have the meanings ascribed to such terms in the Agreement),
dated as of October 29, 2000, between About.com, Inc. ("ABOUT") and PRIMEDIA
Inc. on behalf of itself and its wholly owned subsidiaries (collectively,
"PRIMEDIA") pursuant to which About purchased $14,400,000 of Promotional
Services from PRIMEDIA.

      WHEREAS, About has requested and PRIMEDIA has agreed to certain changes to
the schedule of Promotional Services to be provided pursuant to the Agreement;
and

      WHEREAS, in consideration of the scheduling changes About has agreed to
certain amendments to the Agreement as set forth herein;

      NOW, THEREFORE in consideration of the premises, and for good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties hereto hereby agree as follows:

      Section 1.  AMENDMENT OF AGREEMENT. (a) The Agreement is hereby amended
such that paragraph 1.4 is deleted in its entirety and replaced with the
following:

      1.4 PRICE. About shall be charged for all Promotional Services at
      agreed upon rate card rates. With respect to Promotional Services for
      which there are no other regular users, the parties agree to negotiate
      pricing in good faith consistent with rates charged by PRIMEDIA for
      similar services. Except as expressly set forth herein, PRIMEDIA is
      not responsible for any expenses or fees relating to the Advertisements
      including without limitation any agency commissions or fees.

      (b) The Agreement is hereby amended such that paragraph 2 is deleted in
its entirety.

      Section 2.  GOVERNING LAW.  This Amendment shall be governed by, and
construed and enforced in accordance with, the laws of the State of New York.

      Section 3.  MISCELLANEOUS.  Except as otherwise provided herein, all
provisions of the Agreement shall remain in full force and effect.




      IN WITNESS WHEREOF, the undersigned have executed this Amendment as of the
date first above written.

                                About.com, Inc.


                                 /s/ Scott Kurnit
                                -------------------------------------------
                                Name:  Scott Kurnit
                                Title: Chairman and Chief Executive Officer

                                PRIMEDIA Inc.


                                 /s/ Beverly Chell
                                -------------------------------------------
                                Name:  Beverly Chell
                                Title: Vice Chairman