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<SUBMISSION>                                            =
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  <TYPE>                          13F-HR                           =
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<PERIOD>                          03/31/10                         =
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<FILER>                                                            =
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  <CIK>                           883790                           =
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  <CCC>                           mjjj8om@                         =
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</FILER>                                                           =
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<SROS>                            NONE                             =
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<DOCUMENT-COUNT>                  1                                =
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<SUBMISSION-CONTACT>                                               =
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  <NAME>                          JOHN STRATTON                    =
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  <PHONE>                         415-989-0100                     =
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</SUBMISSION-CONTACT>                                              =
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<DOCUMENT>                                                         =
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  <TYPE>                          13F-HR                           =
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  <DESCRIPTION>                   Form 13F Holdings Report         =
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                                                                         =
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<TEXT>                       UNITED STATES                         =
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                   SECURITIES AND EXCHANGE COMMISSION                    =
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                         Washington, D.C.  20549                         =
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                                                                         =
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                               FORM 13F                                  =
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                                                                         =
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                         FORM 13F COVER PAGE                             =
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                                                                         =
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Report for the Calendar Year or Quarter Ended: March 31, 2010            =
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                                                                         =
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Check here if Amendment [  ];  Amendment Number:                         =
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This Amendment (Check only one.): [  ] is a restatement.                 =
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                                  [  ] adds new holdings entries.        =
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                                                                         =
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Institutional Investment Manager Filing this Report:                     =
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Name:    BTR Capital Management, Inc.                                    =
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Address: 550 Kearny Street, Suite 510                                    =
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         San Francisco, CA  94108-2527                                   =
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                                                                         =
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                                                                         =
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                                                                         =
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13F File Number: 28-3049                                                 =
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                                                                         =
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The institutional investment manager filing this report and the          =
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person by whom it is signed hereby represent that the person             =
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signing the report is authorized to submit it, that all                  =
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information contained herein is true, correct and complete, and          =
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that it is understood that all required items, statements,               =
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schedules, lists, and tables, are considered integral parts of           =
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this form.                                                               =
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                                                                         =
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Person Signing this Report on Behalf of Reporting Manager:               =
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Name:    John Stratton                                                   =
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Title:   President                                                       =
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Phone:   (415) 989-0100                                                  =
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Signature, Place, and Date of Signing:                                   =
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                                                                         =
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John Stratton     San Francisco    04/16/10                              =
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                                                                         =
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                                                                         =
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Report Type (Check only one.):                                           =
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                                                                         =
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[X ]   13F HOLDINGS REPORT.                                              =
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                                                                         =
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[  ]   13F NOTICE.                                                       =
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                                                                         =
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[  ]   13F COMBINATION REPORT.                                           =
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                                                                         =
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List of Other Managers Reporting for this Manager:                       =
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                                                                         =
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Lewis H. Katcher                                                         =
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Stephen P. Yeatman                                                       =
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                                                                         =
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                                                                         =
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I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE          =
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ACT OF 1934.                                                             =
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<PAGE>                                                             =
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                          FORM 13F SUMMARY PAGE                          =
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                                                                         =
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                                                                         =
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Report Summary:                                                          =
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                                                                         =
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Number of Other Included Managers:            0                          =
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Form 13F Information Table Entry Total:     146                          =
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Form 13F Information Table Value Total:       $270,516                   =
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                                                                         =
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                                                                         =
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List of Other Included Managers:                                         =
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                                                                         =
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No.   13F File Number        Name                                        =
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                                                                         =
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                                                                         =
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                                                                         =
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                                                                         =
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                                                                         =
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<PAGE>                                                             =
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<TABLE>                        <C>              <C>    =
   <C>      <C>               <C>     <C>        =
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                                                          FORM 13F =
INFORMATION TABLE                                               =20
                                                           VALUE   =
SHARES/  SH/ PUT/ INVSTMT    OTHER          VOTING AUTORITY     =20
NAME OF ISSUER                 TITLE OF CLASS   CUSIP NO  (x$1000) PRN =
AMT  PRN CALL DSCRETN  MANAGERS      SOLE    SHARED   NONE  =20
------------------------------ ---------------- --------- -------- =
-------- --- ---- ------- -----------  -------- -------- --------
                                                                         =
                                                          =20
ABB LTD. ADR                   COM              000375204     1901    =
87050 SH       DEFINED                 15900        0    71150
AT&T INC                       COM              00206R102     2333   =
 90303 SH       DEFINED                  2450        0    87853
ABBOTT LABORATORIES            COM              002824100     4513    =
85672 SH       DEFINED                  3450        0    82222
AGILENT TECHNOLOGIES INC       COM              00846U101     3115    =
90587 SH       DEFINED                  7700        0    82887
AIR PRODUCTS & CHEMICALS INC   COM              009158106      368   =
  4975 SH       DEFINED                     0        0     4975
AMERICA MOVIL SAB DE CV        SPON ADR SER L   02364W105      409     =
8120 SH       DEFINED                     0        0     8120
AMERICAN ELECT PWR INC         COM              025537101      510    =
14925 SH       DEFINED                  4000        0    10925
AMERICAN WATER WORKS CO        COM              030420103     2226   =
102300 SH       DEFINED                  2800        0    99500
AMGEN INC                      COM              031162100      727    =
12144 SH       DEFINED                     0        0    12144
ANADARKO PETROLEUM CORP        COM              032511107      606     =
8325 SH       DEFINED                     0        0     8325
ANALOG DEVICES INC             COM              032654105      383    =
13300 SH       DEFINED                     0        0    13300
ANATOLIA MINERALS DEVELOPMENT  COM              032900102      173    =
40100 SH       DEFINED                     0        0    40100
APPLE INC                      COM              037833100      204      =
870 SH       DEFINED                   100        0      770
APPLIED MATERIALS INC          COM              038222105      341    =
25304 SH       DEFINED                     0        0    25304
ASIA PACIFIC FUND              COM              044901106      499    =
50200 SH       DEFINED                  2700        0    47500
BP PLC ADR                     COM              055622104     1370    =
24010 SH       DEFINED                     0        0    24010
BANCO BILBAO VIZCAYA ARGENTARI COM              05946K101      195    =
14225 SH       DEFINED                     0        0    14225
BANCO SANTANDER (BRAZIL) S.A   COM              05967A107     2832   =
227850 SH       DEFINED                  9300        0   218550
BANK OF AMERICA CORP           COM              060505104      384    =
21513 SH       DEFINED                     0        0    21513
BARRICK GOLD CORP              COM              067901108     2160    =
56351 SH       DEFINED                     0        0    56351
BECTON DICKINSON & CO          COM              075887109     3656   =
 46437 SH       DEFINED                  2400        0    44037
BERKSHIRE HATHAWAY INC         COM              084670108     1096       =
 9 SH       DEFINED                     0        0        9
BERKSHIRE HATHAWAY INC CLASS B COM              084670702     4007    =
49306 SH       DEFINED                  4900        0    44406
BHP BILLITON LTD SPNSRD ADR'S  COM              088606108      839    =
10450 SH       DEFINED                   600        0     9850
BIOTECH HOLDERS                COM              09067D201      268     =
2600 SH       DEFINED                   200        0     2400
BRISTOL-MYERS SQUIBB CO        COM              110122108      658    =
24626 SH       DEFINED                  1000        0    23626
CVS CAREMARK CORP              COM              126650100     2845    =
77821 SH       DEFINED                  7350        0    70471
CAMECO CORP                    COM              13321L108      247     =
9000 SH       DEFINED                     0        0     9000
CELGENE CORPORATION            COM              151020104      249     =
4025 SH       DEFINED                     0        0     4025
CHEVRON CORP                   COM              166764100     7850   =
103516 SH       DEFINED                  3550        0    99966
CHUBB CORP                     COM              171232101      868    =
16750 SH       DEFINED                     0        0    16750
CISCO SYSTEMS INC              COM              17275R102     7718   =
296516 SH       DEFINED                 16486        0   280030
COCA-COLA COMPANY              COM              191216100     4722    =
85848 SH       DEFINED                  3900        0    81948
COGNIZANT TECH SOL CL A        COM              192446102     1115    =
21865 SH       DEFINED                  1150        0    20715
CONOCOPHILLIPS                 COM              20825C104      629    =
12284 SH       DEFINED                     0        0    12284
COSTCO WHSL CORP (NEW)         COM              22160K105      867    =
14527 SH       DEFINED                     0        0    14527
DEERE & CO                     COM              244199105      494   =
  8310 SH       DEFINED                     0        0     8310
DENTSPLY INTL INC              COM              249030107     2949    =
84546 SH       DEFINED                  6730        0    77816
DEVON ENERGY CORP (NEW)        COM              25179M103     1510    =
23435 SH       DEFINED                  1800        0    21635
AAM/DFA US HIGH BOOK TO        MARKET PORTFOLIO 25434D880      117    =
10052 SH       DEFINED                     0        0    10052
WALT DISNEY CO                 COM              254687106      591    =
16922 SH       DEFINED                     0        0    16922
DOMINI SOCIAL EQUITY FD INV CL FUND             257132100      213     =
7805 SH       DEFINED                     0        0     7805
DU PONT (E.I.) DE NEMOURS      COM              263534109      730    =
19591 SH       DEFINED                     0        0    19591
EMC CORP/MASS                  COM              268648102     5946   =
329610 SH       DEFINED                 20900        0   308710
EMERSON ELECTRIC COMPANY       COM              291011104     5014    =
99599 SH       DEFINED                  4350        0    95249
EXXON MOBIL CORP               COM              30231G102     7421   =
110801 SH       DEFINED                     0        0   110801
FPL GROUP INC                  COM              302571104     1371    =
28375 SH       DEFINED                  1700        0    26675
FEDEX CORPORATION              COM              31428X106      443     =
4740 SH       DEFINED                     0        0     4740
FREEPORT-MCMORAN COPPER&GOLD   COM              35671D857      464   =
  5550 SH       DEFINED                     0        0     5550
GENERAL ELECTRIC COMPANY       COM              369604103     3046   =
167360 SH       DEFINED                  7400        0   159960
GILEAD SCIENCES INC            COM              375558103     3313    =
72860 SH       DEFINED                  3700        0    69160
GOLDCORP INC.                  COM              380956409     4040   =
108535 SH       DEFINED                  6075        0   102460
GOLDMAN SACHS GROUP INC        COM              38141G104      369     =
2165 SH       DEFINED                     0        0     2165
GOOGLE INC CLASS A             COM              38259P508      339      =
598 SH       DEFINED                     0        0      598
HCP INC                        COM              40414L109     1452    =
44000 SH       DEFINED                  2300        0    41700
HEALTHCARE REALTY TRUST        COM              421946104      213     =
9150 SH       DEFINED                  1600        0     7550
HEWLETT-PACKARD COMPANY        COM              428236103     2971    =
55893 SH       DEFINED                  1900        0    53993
HOME DEPOT INC                 COM              437076102      389    =
12010 SH       DEFINED                     0        0    12010
HONDA MOTOR LTD ADR            COM              438128308     1419    =
40220 SH       DEFINED                  1900        0    38320
HONEYWELL INTERNATIONAL INC    COM              438516106      748    =
16521 SH       DEFINED                     0        0    16521
ILLINOIS TOOL WORKS INC        COM              452308109      316     =
6670 SH       DEFINED                     0        0     6670
INTEL CORPORATION              COM              458140100     1707    =
76572 SH       DEFINED                  2100        0    74472
INTERNATIONAL BUSINESS MACHINE COM              459200101     2928    =
22828 SH       DEFINED                   100        0    22728
ISHARES TRUST INDEX FUND       FTSE XINHUA HK CH464287184     5320   =
126370 SH       DEFINED                  8750        0   117620
ISHARES S&P GLOBAL HEALTHCARE  COM              464287325      611   =
 11650 SH       DEFINED                     0        0    11650
ISHARES S&P NORTH AMERICAN     TECH SEMICONDUCTO464287523      217   =
  4400 SH       DEFINED                     0        0     4400
ISHARES TRUST S&P GSTI TECHNO  COM              464287549      366   =
  6600 SH       DEFINED                  1600        0     5000
ISHARES TR NASDAQ BIO FD       NASDAQ BIOTECH IN464287556     2435    =
26775 SH       DEFINED                  1200        0    25575
IS SHARES TR DJ MED DEVICES    COM              464288810     7153   =
122476 SH       DEFINED                  7050        0   115426
JPMORGAN CHASE & CO            COM              46625H100     1645   =
 36770 SH       DEFINED                   479        0    36290
JACOBS ENGINEERING GROUP INC   COM              469814107     3944    =
87280 SH       DEFINED                  1550        0    85730
JOHNSON & JOHNSON              COM              478160104     4951   =
 75930 SH       DEFINED                  3458        0    72472
KAYNE ANDERSON MLP INVESTMENT  COM              486606106     5467   =
203536 SH       DEFINED                  9700        0   193836
LOWES CO INC                   COM              548661107      385    =
15900 SH       DEFINED                     0        0    15900
MASTERCARD INC                 COM              57636Q104     2681    =
10556 SH       DEFINED                     0        0    10556
MATTHEWS PACIFIC TIGER FUND    FUND             577130107     1476    =
74828 SH       DEFINED                 10217        0    64610
MATTHEWS ASIAN GROWTH &        INCOME FUND      577130206      198   =
 12032 SH       DEFINED                  1332        0    10699
MATTHEWS CHINA FUND            FUND             577130701      276    =
10506 SH       DEFINED                     0        0    10506
MEDTRONIC, INC.                COM              585055106      610    =
13552 SH       DEFINED                     0        0    13552
MERCK & CO. INC.               COM              58933Y105     1578   =
 42255 SH       DEFINED                     0        0    42255
MESABI TRUST CTF BEN INT       ROYALTY TRUST    590672101      242     =
9900 SH       DEFINED                     0        0     9900
MICROSOFT CORP                 COM              594918104     2862    =
97723 SH       DEFINED                  1000        0    96723
MONSANTO COMPANY               COM              61166W101     4882    =
68353 SH       DEFINED                  1700        0    66653
MURPHY OIL CORP                COM              626717102     1420    =
25270 SH       DEFINED                  3300        0    21970
NATIONWIDE HLTH PROPERTIES INC COM              638620104     2310    =
65713 SH       DEFINED                     0        0    65713
NETAPP INC                     COM              64110D104      364    =
11200 SH       DEFINED                     0        0    11200
NORFOLK SOUTHERN CORP          COM              655844108      567    =
10150 SH       DEFINED                     0        0    10150
NORTHEAST UTILITIES            COM              664397106     3716   =
134425 SH       DEFINED                  5000        0   129425
NOVARTIS A G SPON ADR  F       SPONSORED ADR    66987V109      893    =
16500 SH       DEFINED                     0        0    16500
OCCIDENTAL PETROLEUM           COM              674599105     3210    =
37968 SH       DEFINED                  1950        0    36018
ORACLE CORP                    COM              68389X105     9083   =
353287 SH       DEFINED                 19725        0   333562
PEPSICO INCORPORATED           COM              713448108     5635    =
85177 SH       DEFINED                  2420        0    82757
PFIZER INC                     COM              717081103     1268    =
73959 SH       DEFINED                     0        0    73959
POTASH CORP OF SASKATCHEWAN    COM              73755L107     5119    =
42890 SH       DEFINED                  2400        0    40490
POWERSHARES GOLDEN DRAGON      HALTER           73935X401      871    =
35150 SH       DEFINED                   200        0    34950
POWERSHARES ETF TRUST             WATER RESOURCE73935X575     3315   =
190190 SH       DEFINED                 18100        0   172090
POWERSHARES DYNAMIC            PHARMACEUTICALS  73935X799      473    =
23650 SH       DEFINED                  1300        0    22350
PROCTER AND GAMBLE COMPANY     COM              742718109     4920    =
77763 SH       DEFINED                  3075        0    74688
PUTNAM FD FOR GROWTH & INCOME  CLASS A SHARES   746761105      317   =
 25000 SH       DEFINED                     0        0    25000
QUALCOMM INC.                  COM              747525103     3353    =
79901 SH       DEFINED                  2800        0    77101
QUESTAR CORP                   COM              748356102      536    =
12405 SH       DEFINED                   300        0    12105
RAYTHEON CO NEW                COM              755111507      348     =
6100 SH       DEFINED                     0        0     6100
ROYAL BANK CANADA MONTREAL QUE COM              780087102      420     =
7200 SH       DEFINED                     0        0     7200
SARA LEE CORP                  COM              803111103      322    =
23100 SH       DEFINED                     0        0    23100
SCHLUMBERGER LIMITED           COM              806857108     6087    =
95914 SH       DEFINED                  6025        0    89889
SCHWAB INTL INDEX FUND         SELECT SHARES    808509830      434    =
25995 SH       DEFINED                     0        0    25995
SCHWAB SMALL CAP INDEX         SELECT SHS       808509848      194    =
10543 SH       DEFINED                     0        0    10543
SCHWAB S&P 500 INDEX FUN       D - SELECT SHARES808509855      479   =
 26193 SH       DEFINED                     0        0    26193
SCHWAB CHARLES CORP            COM              808513105      245    =
13082 SH       DEFINED                     0        0    13082
SCHWAB 1000 FUND               FUND             808517106     1290    =
37016 SH       DEFINED                     0        0    37016
SCHWAB INFLATION               PROTECTED FD SELE808517817      107    =
10202 SH       DEFINED                     0        0    10202
SECT SPDR THE UTILITES SEL FD  COM              81369Y886      472    =
15900 SH       DEFINED                     0        0    15900
SEMPRA ENERGY                  COM              816851109     1251    =
25075 SH       DEFINED                  1350        0    23725
SIEMENS AG                     COM              826197501     2158    =
21585 SH       DEFINED                   450        0    21135
STATE STREET CORP              COM              857477103      238     =
5277 SH       DEFINED                     0        0     5277
SUCCESSFACTORS, INC.           COM              864596101      438    =
23000 SH       DEFINED                     0        0    23000
SYMANTEC CORP                  COM              871503108     4163   =
245932 SH       DEFINED                 16970        0   228962
SYNGENTA AG SPONSORED ADR'S    COM              87160A100     2163    =
38965 SH       DEFINED                  4950        0    34015
TIAA CREF LARGE CAP            GROWTH RETAIL    87244W342       96    =
10081 SH       DEFINED                     0        0    10081
TAIWAN SEMICONDUCTR ADRF       SPONSORED ADR    874039100      161    =
15328 SH       DEFINED                     0        0    15328
TARGET CORP                    COM              87612E106     1392    =
26471 SH       DEFINED                   700        0    25771
TELEFONICA S A SPONS ADR       COM              879382208      351     =
4939 SH       DEFINED                     0        0     4939
TEXAS INSTRUMENTS INCORPORATED COM              882508104      338    =
13800 SH       DEFINED                     0        0    13800
THERMO FISHER SCIENTIFIC INC   COM              883556102     6664   =
129543 SH       DEFINED                  7650        0   121893
3M CO                          COM              88579Y101      766     =
9166 SH       DEFINED                     0        0     9166
TORCHMARK CORP                 COM              891027104      260     =
4850 SH       DEFINED                     0        0     4850
TORTOISE ENERGY INFRSTRC       COM              89147L100      362    =
11516 SH       DEFINED                     0        0    11516
TRAVELERS COS INC/THE          COM              89417E109      323     =
5980 SH       DEFINED                     0        0     5980
UNION PACIFIC CORPORATION      COM              907818108      583     =
7951 SH       DEFINED                     0        0     7951
UNITED PARCEL SERVICE -CL B    COM              911312106     6883   =
106864 SH       DEFINED                  6325        0   100539
UNITED TECHNOLOGIES CORP       COM              913017109     1641    =
22294 SH       DEFINED                     0        0    22294
VANGUARD INFORMATION TECH ETF  COM              92204A702      489     =
8700 SH       DEFINED                     0        0     8700
VANGUARD 500 INDEX FUND        FUND             922908108      716     =
6643 SH       DEFINED                     0        0     6643
VERISIGN INC.                  COM              92343E102      340    =
13080 SH       DEFINED                     0        0    13080
VERIZON COMMUNICATIONS         COM              92343V104      234     =
7551 SH       DEFINED                     0        0     7551
VISA INC-CLASS A SHRS          COM              92826C839     2874    =
31570 SH       DEFINED                   625        0    30945
WAL MART STORES INC            COM              931142103     3123    =
56161 SH       DEFINED                   900        0    55261
WALGREEN CO                    COM              931422109      516    =
13912 SH       DEFINED                     0        0    13912
WASTE MANAGEMENT INC.          COM              94106L109     3158    =
91724 SH       DEFINED                  3100        0    88624
WELLS FARGO & CO (NEW)         COM              949746101      960   =
 30832 SH       DEFINED                     0        0    30832
WELLS FARGO ADVANTAGE          SIFE SPEC FINANCI94975J870       89    =
49304 SH       DEFINED                     0        0    49304
ZIMMER HOLDINGS INC            COM              98956P102      335     =
5658 SH       DEFINED                     0        0     5658
ACCENTURE PLC                  COM              G1151C101      409     =
9750 SH       DEFINED                     0        0     9750
WEATHERFORD INTERNATIONAL LTD  COM              H27013103     4045   =
255061 SH       DEFINED                  9000        0   246061
TRANSOCEAN LTD                 COM              H8817H100     3221    =
37286 SH       DEFINED                  3375        0    33911
TYCO INTERNATIONAL LTD         COM              H89128104     1313    =
34337 SH       DEFINED                  2800        0    31537
</TABLE>                                                           =
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</TEXT>                                                            =
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</DOCUMENT>                                                        =
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</SUBMISSION>                                                      =
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