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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)
 9 Months Ended
Sep. 30, 2012
Goodwill
The changes in the carrying amount of goodwill for the nine months ended September 30, 2012 are as follows:

(in thousands of U.S. dollars)
Shared Mail
 
Neighborhood Targeted
 
Free-standing Inserts
 
International, Digital Media & Services
 
Total
Balance as of December 31, 2011
 
 
 
 
 
 
 
 
 
     Total goodwill acquired
$
721,384

 
$
5,325

 
$
22,357

 
$
93,405

 
$
842,471

     Accumulated impairment losses
(187,200
)
 
—

 
—

 
(18,800
)
 
(206,000
)
     Goodwill
534,184

 
5,325

 
22,357

 
74,605

 
636,471

 
 
 
 
 
 
 
 
 
 
     Impairment charges
—

 
(3,985
)
 
—

 
(3,600
)
 
(7,585
)
 
 
 
 
 
 
 
 
 
 
Balance as of September 30, 2012
 
 
 
 
 
 
 
 
 
     Total goodwill acquired
721,384

 
5,325

 
22,357

 
93,405

 
842,471

     Accumulated impairment losses
(187,200
)
 
(3,985
)
 
—

 
(22,400
)
 
(213,585
)
     Goodwill
$
534,184

 
$
1,340

 
$
22,357

 
$
71,005

 
$
628,886
Components of Other Intangible Assets, Net
The components of other intangible assets, net included on the condensed consolidated balance sheets consisted of:

 
September 30, 2012
 
December 31, 2011
(in thousands of U.S. dollars)
Gross Amount
 
Accumulated Amortization
 
Net Amount
 
Weighted
Average
Remaining
Useful Life
(in years)
 
Gross Amount
 
Accumulated Amortization
 
Net Amount
 
Weighted
Average
Remaining
Useful Life (in years)
Finite-lived intangible assets:
 
 
 
 
 
 
 
 
 
 
Mailing lists, non-compete agreements and other
$
41,520

 
$
(11,498
)
 
$
30,022

 
14.1
 
$
40,457

 
$
(9,894
)
 
$
30,563

 
15.1
Customer relationships
140,000

 
(52,544
)
 
87,456

 
8.2
 
140,000

 
(44,591
)
 
95,409

 
9.0
Total
$
181,520

 
(64,042
)
 
117,478

 
 
 
$
180,457

 
(54,485
)
 
125,972

 
 
Indefinite-lived intangible assets:
 
 
 
 
 
 
 
 
 
 
Valassis name, tradenames, trademarks and other
 
 
 
 
103,925

 
 
 
 
 
 
 
87,641

 
 
Other intangible assets, net
 
 
 
$
221,403

 
 
 

 
 
 
$
213,613

 
 

The increase in the gross amount of mailing lists, non-compete agreements and other finite-lived intangible assets during the nine months ended September 30, 2012 reflects the acquisition of technology related to our digital business. The $16.3 million increase in indefinite-lived intangible assets during the nine months ended September 30, 2012 relates to the acquisition of Brand.net, which is described in Note 9, Brand.net Acquisition.