Revenues, Depreciation/Amortization and Segment Profit by Segment (Detail) (USD $)	3 Months Ended	9 Months Ended
Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010
Segment Reporting Information [Line Items]
Revenues from external customers	$ 528,391,000	$ 572,406,000	$ 1,640,622,000	$ 1,702,358,000
Intersegment revenues	27,900,000	22,400,000	78,500,000	61,300,000
Depreciation/amortization	14,400,000	15,200,000	45,487,000	45,919,000
Segment profit (loss)	49,000,000	55,900,000	169,000,000	168,800,000
Shared Mail
Segment Reporting Information [Line Items]
Revenues from external customers	330,500,000	326,100,000	990,300,000	965,300,000
Intersegment revenues	4,400,000	4,400,000	13,000,000	11,800,000
Depreciation/amortization	8,900,000	10,100,000	28,400,000	31,000,000
Segment profit (loss)	46,200,000	39,300,000	136,000,000	111,500,000
Neighborhood Targeted
Segment Reporting Information [Line Items]
Revenues from external customers	76,900,000	114,000,000	255,800,000	330,100,000
Intersegment revenues	13,800,000	6,800,000	36,000,000	19,200,000
Depreciation/amortization	1,200,000	1,100,000	3,200,000	3,100,000
Segment profit (loss)	400,000	7,200,000	3,100,000	19,600,000
Free Standing Inserts (FSI)
Segment Reporting Information [Line Items]
Revenues from external customers	73,500,000	89,200,000	251,900,000	281,300,000
Intersegment revenues	9,600,000	10,900,000	29,200,000	29,800,000
Depreciation/amortization	3,600,000	3,300,000	9,600,000	9,500,000
Segment profit (loss)	(800,000)	4,900,000	14,900,000	24,600,000
International, Digital Media and Services
Segment Reporting Information [Line Items]
Revenues from external customers	47,500,000	43,100,000	142,600,000	125,700,000
Intersegment revenues	100,000	300,000	300,000	500,000
Depreciation/amortization	700,000	700,000	4,300,000	2,300,000
Segment profit (loss)	$ 3,200,000	$ 4,500,000	$ 15,000,000	$ 13,100,000

The aggregate expense recognized in the current period that allocates the cost of tangible assets, intangible assets, or depleting assets to periods that benefit from use of the assets.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 230

-SubTopic 10

-Section 45

-Paragraph 28

-Subparagraph (b)

-URI http://asc.fasb.org/extlink&oid=6943989&loc=d3e3602-108585

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Amount of revenue from transactions with other operating segments of the same entity.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 131

-Paragraph 27

-Subparagraph b

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Article 5

-Section 03

-Paragraph 1

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

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