EX-99.1 2 dex991.htm INVESTOR PRESENTATION Investor Presentation
®
Delivering Value to Consumers –
how, when and where they want
November 2009
Exhibit 99.1


2
®
Safe Harbor
Certain
statements
found
in
this
document
constitute
“forward-looking
statements”
within
the
meaning
of
the
Private
Securities
Litigation
Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may
cause our actual results, performance or achievements to be materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our
existing competitors; new competitors in any of our businesses; a shift in client preference for different promotional materials, strategies or
coupon
delivery
methods,
including,
without
limitation,
as
a
result
of
declines
in
newspaper
circulation;
an
unforeseen
increase
in
paper
or
postal
costs;
changes
which
affect
the
businesses
of
our
clients
and
lead
to
reduced
sales
promotion
spending,
including,
without
limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other
expenses;
our
substantial
indebtedness,
and
ability
to
refinance
such
indebtedness,
if
necessary,
and
our
ability
to
incur
additional
indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit
facility lenders or other counterparties; our ability to comply with or obtain modifications or waivers of the financial covenants contained in
our debt documents; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; ongoing
disruptions in the credit markets that make it difficult for companies to secure financing; fluctuations in the amount, timing, pages, weight
and
kinds
of
advertising
pieces
from
period
to
period,
due
to
a
change
in
our
clients’
promotional
needs,
inventories
and
other
factors;
our
failure
to
attract
and
retain
qualified
personnel
may
affect
our
business
and
results
of
operations;
a
rise
in
interest
rates
could
increase
our
borrowing costs; we may be required to recognize additional impairment charges against goodwill and intangible assets in the future; court
approval of the settlement agreement among the parties to the pending ADVO securities class action lawsuit; our current litigation with
News America Incorporated may be costly and divert management’s attention; possible governmental regulation or litigation affecting
aspects of our business; the credit and liquidity crisis in the financial markets could continue to affect our results of operations and
financial condition; reductions of our credit ratings may have an adverse impact on our business; counterparties to our secured credit
facility and interest rate swaps may not be able to fulfill their obligations due to disruptions in the global credit markets; uncertainty in the
application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic
conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of
the
ongoing
economic
downturn
on
the
marketing
expenditures
and
activities
of
our
clients
and
prospective
clients
as
well
as
our
vendors,
with
whom
we
rely
on
to
provide
us
with
quality
materials
at
the
right
prices
and
in
a
timely
manner.
These
and
other
risks
and
uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange
Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings. 
We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future
events or otherwise.


3
®
Delivering value to consumers…
In-store
Industry Size: $1 billion
Strategy: Growth
Interactive
Industry Size: $10.3 billion
Strategy: Growth
Newspaper
Industry Size/Valassis Revenue*:
ROP: $18.3 billion/$187 million
FSI: $817 million/$370 million
Preprint: $6.4 billion/$240 million
Strategy: Grow Share
Sampling
Industry Size: $2.3 billion
Valassis Revenue*: $42 million
Strategy: Grow Share
Shared Mail
Direct Mail Industry Size: $59 billion
Valassis Revenue*: $1.37 billion
Strategy: Growth and Grow Share
*Revenue figures based on Valassis 2008 revenue.
how,
when
and
where
they
want


Shared Mail
Free-standing inserts (FSI) -
Co-op newspaper inserts
Coupon and promotion clearing
Canadian media operations
Sweepstakes/security consulting
In-store partnerships
Direct mail sampling/advertising
Loyalty marketing software
Internet-delivered promotions
Preprinted inserts
On-page newspaper advertising (ROP)
Newspaper polybag sampling/advertising
Door hanger sampling/advertising (Direct-to-Door)
Shared mail wrap
Targeted inserts
Saturation mail
List services
Neighborhood Targeted
Free-standing Inserts
International, Digital
Media & Services
$469.2M
$370.2M
$171.7M
$1,370.8M
2008 Revenue
2008 Total Revenue
$2,381.9M
$303.6M
$278.3M
$113.4M
$944.0M
YTD Revenue
as of 9/30/09
(unaudited)
YTD Total Revenue
$1,639.3M
-6.6% 9M09 vs. 9M08
-8.7% 9M09 vs. 9M08
-3.8% 9M09 vs. 9M08
-0.1% 9M09 vs. 9M08
-11.3% 9M09 vs. 9M08
Pro forma
+6.8% 9M09 vs. 9M08*
*Excludes revenue from previously announced divested and discontinued operations.


5
®
Diversification -
2008
Revenue by Product
Revenue by Client
International,
Digital Media
& Services
7.1%
Free-standing
Insert
15.5%
Neighborhood
Targeted
19.5%
Shared Mail
57.9%
Consumer
Packaged Goods
16.9%
Specialty Retail
16.3%
Grocery, Mass
and Drug
18.3%
Restaurants
13.0%
Financial 4.2%
Discount
Stores
5.4%
Direct
Marketers
6.9%
Consumer
Services
8.4%
Telecom
5.7%
Satellite 2.0%
Other 2.9%


6
®
2009 Strategy
Successful cost management
Focus on client retention and improved execution of cross
selling and new client acquisition
Further adoption of Integrated Media Optimization
Marketers need to move product and consumers seek deals
Valassis products drive traffic and move product
Research studies indicate the current economic environment will have
a more permanent effect on consumer behavior
Coupon redemption for the first nine months of 2009 is up 23%
compared to the first nine months of 2008
1
1
NCH Marketing Services, Inc. Third Quarter 2009 Report.  NCH Marketing Services is our wholly-owned subsidiary.


7
®
Long-term Growth Strategy
Maintain and grow our core products and innovate with new
offerings
As newspaper coverage declines, Shared Mail and Online
are logical and effective solutions for newspaper-delivered
content
Value Proposition:
The only company to blend a one-of-a-
kind national shared mail network and newspaper
distribution
Leverage our proprietary targeting system (IMO) for effective  
media optimization
Execution = Long-term Profitable Revenue Growth


8
®
Guidance
(increased
October
29,
2009)
(1)
$255 -
$265 million
Full-year 2009 Adjusted EBITDA
(2)
Guidance
(1)
All data are as of October 29, 2009.  This guidance by management was based on the economic environment as of such date.  Actual
results may differ materially.  No reference (oral or written) to such data should be construed as an update, revision, confirmation or
clarification of same.
(2)
Adjusted EBITDA is a non-GAAP financial measure.  Important information regarding operating results and reconciliations of non-GAAP
financial
measures
to
the
most
comparable
GAAP
measures
may
be
found
in
the
“Reconciliation
of
Non-GAAP
measure”
on
slides
15-17.
On October 29, 2009 given our outlook and assuming no
increased
volatility
in
marketers’
ad
spend,
we
increased
full-year 2009 adjusted EBITDA
(2)
guidance to between
$255 million and $265 million from $245 million
Capital expenditures expected to be $20 million


9
®
Capital Structure
($ in millions)
Cash and equivalents                                            
$  110.8
Senior Secured Debt:
Senior
Secured
Credit
Facility
fixed
portion
447.2
6.78%
3/31/2014
swaps expire 12/31/10
Senior
Secured
Credit
Facility
floating
portion
65.1                 2.07%
(1)
3/31/2014 
LIBOR
+175
Senior Convertible Notes
0.1
--
5/22/2033
interest no longer payable
Senior
Secured
Revolving
Credit
Facility
$100mm
(2)
0.0
2.57%
(1)
3/31/2012
LIBOR
+225
Total Secured Debt
$  512.4
Senior Unsecured Notes
540.0
8-1/4%
3/01/2015
fixed rate
Total Debt
$1,052.4
Total Net Debt
$   941.6
Current Market Capitalization
$   971.1
48.1M shares at 10/29/09
Total Capitalization
$1,912.7
As of
9/30/09
Rate
Due
Comments
closing price of $20.19
(1) Based on three-month LIBOR as of 9/30/09 of 0.32% plus spread.
(2) $100 million less approximately $10.5 million in letters of credit is current available credit.


10
®
Cash Flows and Interest Update
Cash Flows from Operating Activities for the nine months
ended 9/30/09 was $137.4 million
Our cash interest expense for the third quarter 2009 was
$19.3 million compared to $23.0 million for the prior year
quarter


11
®
Capital Structure Update –
Thru 9/30/09
As
of
9/30/09
through
“modified
Dutch”
auctions*,
repurchased
$93.7 million of term loan B and delayed draw debt at a weighted
average discount to par of 11.0%, resulting in a gain of $9.4 million
after fees
Repaid $150.1 million of debt from 1/1/09 through 9/30/09
From 4/1/09 through 9/30/09, we switched to 1-month LIBOR from
3-month LIBOR as the base interest rate for our term loan B and
delayed draw indebtedness, achieving cash interest expense
savings of $313,000.  This switch resulted in the loss of hedge
accounting treatment of our interest rate swaps which caused $4.2
million ($2.8 million in 3Q09 and $1.4 million in 2Q09) of non-cash
interest expense related to the fair value of the interest rate swap
contracts.
*See
Valassis
press
release
dated
1/26/09
and
related
Form
8-K
filed
with
the
SEC
on
1/27/09
for 
complete details on credit agreement amendment.


®
Covenant Analysis
As of 9/30/09
Consolidated Senior Secured Leverage Ratio:
Senior Secured Debt
$512.4
Adjusted
EBITDA
(LTM)
(1)
$244.0
Covenant
Ratio
Level
(2)
3.75x
Consolidated Senior Secured Leverage Ratio
2.10x
Test
Pass
Covenant EBITDA Cushion %
44.0%
Consolidated Interest Coverage Ratio:
As of 9/30/09
Consolidated Interest Expense (LTM)
$80.1
Adjusted
EBITDA
(LTM)
(1)
$244.0
Covenant
Ratio
Level
(3)
1.75x
Consolidated Interest Coverage Ratio
3.05x
Test
Pass
Covenant EBITDA Cushion %
42.5%
($ in millions)
(1)  Calculated pursuant to the terms of the senior secured credit facility for the trailing twelve-month period ended September 30, 2009.  Adjusted
EBITDA under the senior secured credit facility is calculated differently than the Company’s publicly disclosed Adjusted EBITDA because the
senior secured credit facility definition does not permit certain adjustments the Company has included in its publicly disclosed Adjusted EBITDA.
(2) Ratio decreases to 3.50x on Dec. 31, 2009.
(3) Ratio increases to 2.00x on Dec. 31, 2009.


13
®
Why Invest in Valassis?
Consumer demand for value-oriented media and clients’
desire for measurable results
Value proposition
shared mail and newspaper blended solution
one-of-a-kind shared mail distribution
long-term newspaper coverage declines = shift to shared mail
(improved margins)
digital potential
Cross-sell opportunity
extensive product portfolio
expansive client base
Outperforming media peers on a revenue and profit basis
Low-cost capital structure
Cash flow yield
Experienced, results-oriented management team


®
Appendix


15
®
Reconciliation of Non-GAAP Measure
Non-GAAP Financial Measures
We define adjusted EBITDA as earnings before net interest expense, other non-cash expenses (income), net, income taxes, depreciation, amortization,
stock-based compensation expense associated with SFAS No. 123R, non-recurring restructuring and severance costs and amortization of a client
contract incentive. Adjusted EBITDA is a non-GAAP financial measure commonly used by financial analysts, investors, rating agencies and other
interested parties in evaluating companies, including marketing services companies.  Accordingly, management believes that adjusted EBITDA may be
useful
in
assessing
our
operating
performance
and
our
ability
to
meet
our
debt
service
requirements.
In
addition,
adjusted
EBITDA
is
used
by
management
to
measure
and
analyze
our
operating
performance
and,
along
with
other
data,
as
our
internal
measure
for
setting
annual
operating
budgets,
assessing
financial
performance
of
business
segments
and
as
a
performance
criteria
for
incentive
compensation.
However,
this
non-GAAP
financial
measure
has
limitations
as
an
analytical
tool
and
should
not
be
considered
in
isolation
from,
or
as
an
alternative
to,
operating
income,
cash
flow
or other income or cash flow data prepared in accordance with GAAP. Some of these limitations are:
adjusted EBITDA does not reflect our cash expenditures for capital equipment or other contractual commitments;
although
depreciation
and
amortization
are
non-cash
charges,
the
assets
being
depreciated
or
amortized
may
have
to
be
replaced
in
the
future,
and
adjusted
EBITDA does not reflect cash capital expenditure requirements for such replacements;
adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;
adjusted
EBITDA
does
not
reflect
the
significant
interest
expense
or
the
cash
requirements
necessary
to
service
interest
or
principal
payments
on
our
indebtedness;
adjusted EBITDA does not reflect income tax expense or the cash necessary to pay income taxes;
adjusted EBITDA does not reflect the impact of earnings or charges resulting from matters we consider not to be indicative of our ongoing operations; and
other
companies,
including
companies
in
our
industry,
may
calculate
this
measure
differently
and
as
the
number
of
differences
in
the
way
two
different
companies calculate this measure increases, the degree of its usefulness as a comparative measure correspondingly decreases.
Because of these limitations, adjusted EBITDA should not be considered as a measure of discretionary cash available to us to invest in the growth of our
business or reduce indebtedness. We compensate for these limitations by relying primarily on our GAAP results and using this non-GAAP financial
measure
only
supplementally.
Further
important
information
regarding
operating
results
and
reconciliations
of
this
non-GAAP
financial
measure
to
the
most comparable GAAP measures can be found below.


16
®
Adjusted EBITDA to Net Earnings and Cash Flows
from Operating Activities
($ in millions)
Three Months Ended
Nine Months Ended
9/30/2009
9/30/2009
Net
Earnings
-
GAAP
13.8
$                
42.8
$                
plus:
Income taxes
7.6
25.9
Interest expense, net
23.1
65.7
Depreciation and amortization
16.9
52.0
less:
Other non-cash income, net
(1.8)
(13.2)
EBITDA
59.6
$                
173.2
$             
Stock-based compensation expense
2.8
5.6
Restructuring costs/severance
1.5
4.0
Adjusted EBITDA
63.9
$                
182.8
$             
Interest expense, net
(23.1)
(65.7)
Income taxes
(7.6)
(25.9)
Restructuring costs, cash
(1.5)
(4.0)
Changes in operating assets and liabilities
(17.7)
50.2
Cash Flows from Operating Activities
14.0
$                
137.4
$             


17
®
Reconciliation of Full-year 2009 Adjusted EBITDA
Guidance to Full-year 2009 Net Earnings Guidance
($ in millions)
*Does not include any effect related to the fair value of interest rate swaps for the fourth quarter of 2009.
Low End
High End
Net Earnings
64.8
$          
71.0
$          
plus:
Interest expense, net*
86.1
86.1
Income taxes
39.7
43.5
Depreciation and amortization
66.8
66.8
less:
Other non-cash income
(14.5)
(14.5)
EBITDA
242.9
$        
252.9
$        
plus:
FAS123r expense
7.7
7.7
Non-recurring restructuring/severance
4.4
4.4
Company Publicly Disclosed Projected Adjusted EBITDA
255.0
$        
265.0
$        
Full-year 2009 Guidance