0001181431-12-031405.txt : 20120521 0001181431-12-031405.hdr.sgml : 20120521 20120521163731 ACCESSION NUMBER: 0001181431-12-031405 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120518 FILED AS OF DATE: 20120521 DATE AS OF CHANGE: 20120521 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Goolsby Ronald CENTRAL INDEX KEY: 0001508442 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-10991 FILM NUMBER: 12859257 MAIL ADDRESS: STREET 1: C/O VALASSIS COMMUNICATIONS, INC. STREET 2: 19975 VICTOR PARKWAY CITY: LIVONIA STATE: MI ZIP: 48152 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: VALASSIS COMMUNICATIONS INC CENTRAL INDEX KEY: 0000883293 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] IRS NUMBER: 382760940 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 19975 VICTOR PARKWAY CITY: LIVONIA STATE: MI ZIP: 48152 BUSINESS PHONE: 3135913000 MAIL ADDRESS: STREET 1: 19975 VICTOR PARKWAY CITY: LIVONIA STATE: MI ZIP: 48152 4 1 rrd346024.xml MAY 18, 2012 PURCHASE X0305 4 2012-05-18 0 0000883293 VALASSIS COMMUNICATIONS INC VCI 0001508442 Goolsby Ronald 19975 VICTOR PARKWAY LIVONIA MI 48167 0 1 0 0 Chief Operating Officer Common Stock 2012-05-18 4 P 0 2500 19.8807 A 40958 D Common Stock 1559 I By Valassis Employees' Retirement Savings Plan The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $19.86 to $19.89, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares purchased at each price within the range of all transactions reported in this Form 4 utilizing a weighted average price. Represents amount of shares beneficially owned as of May 18, 2012. Linda J. Schalek, by Power of Attorney 2012-05-21