EXHIBIT 23.1

INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in this Registration Statement of
Valassis Communications, Inc. on Form S-8 of our report dated February 14, 2003,
appearing in the Annual Report on Form 10-K of Valassis Communications, Inc. for
the year ended December 31, 2002.


/s/ DELOITTE & TOUCHE LLP

Detroit, Michigan
March 27, 2003