Revenues, Depreciation/Amortization and Segment Profit by Segment (Detail) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
Segment Reporting Information [Line Items]
Revenues from external customers	$ 565,252,000	$ 579,950,000	$ 1,112,231,000	$ 1,129,952,000
Intersegment revenues	26,900,000	20,000,000	50,600,000	38,700,000
Depreciation/amortization	15,400,000	15,100,000	31,121,000	30,663,000
Segment profit	63,200,000	60,400,000	120,000,000	112,900,000
Shared Mail
Segment Reporting Information [Line Items]
Revenues from external customers	337,200,000	326,300,000	659,800,000	639,200,000
Intersegment revenues	4,100,000	3,900,000	8,600,000	7,400,000
Depreciation/amortization	9,500,000	10,200,000	19,500,000	20,900,000
Segment profit	47,700,000	40,600,000	89,800,000	72,200,000
Neighborhood Targeted
Segment Reporting Information [Line Items]
Revenues from external customers	88,800,000	116,300,000	178,900,000	216,100,000
Intersegment revenues	12,900,000	6,800,000	22,200,000	12,400,000
Depreciation/amortization	1,000,000	1,000,000	2,000,000	2,000,000
Segment profit	800,000	5,300,000	2,700,000	12,400,000
Free Standing Inserts (FSI)
Segment Reporting Information [Line Items]
Revenues from external customers	89,200,000	94,600,000	178,400,000	192,100,000
Intersegment revenues	9,800,000	9,300,000	19,600,000	18,900,000
Depreciation/amortization	3,000,000	3,100,000	6,000,000	6,200,000
Segment profit	8,300,000	11,400,000	15,700,000	19,700,000
International, Digital Media and Services
Segment Reporting Information [Line Items]
Revenues from external customers	50,000,000	42,800,000	95,100,000	82,600,000
Intersegment revenues	100,000		200,000
Depreciation/amortization	1,900,000	800,000	3,600,000	1,600,000
Segment profit	$ 6,400,000	$ 3,100,000	$ 11,800,000	$ 8,600,000