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                                                                    Exhibit 23.2

We hereby consent to the incorporation by reference in this Registration
Statement on Form S-3 of our report dated January 22, 2001 relating to the
financial statements of Avery Dennison Corporation, which appears in the 2000
Annual Report to Shareholders, which is incorporated by reference in the Annual
Report on Form 10-K of Avery Dennison Corporation for the year ended December
30, 2000 (the "Form 10-K"). We also consent to the incorporation by reference of
our report dated January 22, 2001 relating to the financial statement schedule
which appears in such Annual Report on Form 10-K. We also consent to the
reference to us under the heading "Experts" in such registration statement.



/s/PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Los Angeles, California
July 3, 2001