Segment Information

3 Months Ended

Mar. 31, 2017

Segment Reporting [Abstract]

Segment Information

Note  3. Segment Information.

We operate in two different segments: household products and skin and hair care products. Our products are sold nationally and internationally (primarily Canada), directly through our sales force and indirectly through independent brokers and manufacturer’s representatives, to mass merchandisers, drugstores, supermarkets, hardware stores and other retail outlets and to wholesale distributors. We have chosen to organize our business around these segments based on differences in the products sold.

Accounting policies for our segments are the same as those described in Note 1. We evaluate segment performance based on segment income or loss before income taxes.

The following provides information on our segments for the three months ended March 31:

	2017						2016
	Household Products			Skin and Hair Care Products			Household Products		Skin and Hair Care Products
Net sales	$	1,449,600		$	8,993,000		$	1,592,900		6,263,000
Cost of sales		657,500			4,964,700			674,700		3,182,400
Advertising expenses		214,100			68,500			289,300		196,800
Selling expenses		308,500			1,307,400			373,000		876,800
General and administrative expenses		348,400			731,900			422,500		530,600
Total operating costs and expenses		1,528,500			7,072,500			1,759,500		4,786,600
(Loss) income from operations		(78,900	)		1,920,500			(166,600)		1,476,400
Other income		0			0			1,300		4,900
Interest expense		0			(41,900	)		(1,600)		(5,800	)
(Loss) income before income taxes	$	(78,900	)	$	1,878,600		$	(166,900)		1,475,500

The following is a reconciliation of segment information to consolidated information:

	Three Months Ended March 31,
		2017		2016
Net sales	$	10,442,600	$	7,855,900
Consolidated income before income taxes	$	1,799,700	$	1,308,600

		March 31, 2017		December 31, 2016
Assets:
Household Products	$	1,971,500	$	1,850,000
Skin and Haircare Products		18,488,700		18,371,500
Corporate		1,020,200		1,611,800
Consolidated	$	21,480,400	$	21,833,300

Corporate assets noted above are comprised primarily of our deferred tax assets and property and equipment not directly associated with our manufacturing, warehousing, shipping and receiving activities.