8-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549
                           ---------------------------

                                    Form 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

       DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): NOVEMBER 2, 1999



                           AAMES FINANCIAL CORPORATION
             (Exact name of Registrant as Specified in Its Charter)


         DELAWARE                     0-19604                   95-340340
(State or Other Jurisdiction        (Commission              (IRS Employer
    of Incorporation)               File Number)            Identification No.)



                       350 South Grand Avenue, 52nd Floor
                          Los Angeles, California 90071
                    (Address of Principal Executive Offices)



                                 (323) 210-5000
              (Registrant's Telephone Number, Including Area Code)


                                       NA
          (Former Name or Former Address, if Changed Since Last Report)








ITEM 5. OTHER EVENTS

        Reference is made to the press release of Registrant issued on November
2, 1999 which contains information meeting the requirements of this Item 5 and
is incorporated herein by this reference. A copy of the press release is
attached to this Form 8-K as Exhibit 99.


ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS

        (c)    EXHIBITS

        99     Press release issued November 2, 1999.







                                   SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Current Report on Form 8-K to be
signed on its behalf by the undersigned hereunto duly authorized.


                                      AAMES FINANCIAL CORPORATION


Dated:  November 4, 1999              By:  /S/ JOHN F. MADDEN, JR.
                                           ------------------------------
                                           John F. Madden, Jr.
                                           Assistant Secretary








                                  EXHIBIT INDEX


EXHIBIT NO.                  DESCRIPTION OF EXHIBIT

     99                      Press release issued November 2, 1999

EX-99

FOR IMMEDIATE RELEASE



CONTACTS:      Aames Home Loan                    LendingTree, Inc.
               Celinda Moore                      Deborah Roth
               323.210.4835                       704.944.8571
               cmoore@aamescorp.com               droth@lendingtree.com



                  AAMES FINANCIAL JOINS THE LENDINGTREE NETWORK

          AAMES HOME LOAN TO OFFER CONSUMERS MORTGAGES AND EQUITY LOANS
                 THROUGH LENDINGTREE'S ONLINE LOAN MARKETPLACE


LOS ANGELES, CA, NOVEMBER 2, 1999-Aames Financial Corporation (NYSE: AAM) today
announced that the company will provide mortgages and home equity loan offers
online via the LendingTree Network at WWW.LENDINGTREE.COM. LendingTree is the
online loan marketplace that connects consumers seeking loans to a network of
lenders who compete for their business for a variety of loan types including
home mortgage, home equity, automobile financing, personal loans and credit
cards

"Lending Tree continues to experience incredible growth in the demand for
mortgages and debt consolidation home equity loans,"said Doug Lebda, CEO and
founder of LendingTree. "Aames' commitment to consumers with sub-prime credit
affords all types of consumers shopping for loans on our site with the
opportunity to receive and compare multiple loan offers, regardless of credit
history."

Aames CEO, Jay Meyerson said, "We are very pleased to begin our strategic
relationship with LendingTree. Today, more and more of our target consumers are
taking advantage of the shopping opportunities available on the internet and its
important for Aames to be among the lenders who vie for that business. By
partnering with LendingTree we are taking the first step in our commitment to
building an on-line origination platform for Aames."

"Joining the LendingTree network enables Aames Home Loan to offer loan products
online to consumers throughout the country," said Celinda Moore, Senior Vice
President and Director of the company's Retail Internet Lending Group. "Aames is
unique among on-line lenders both in having operated a central customer service
center for 14 years and in having access to more than 100 retail offices
nationwide which creates multiple ways to interact with our customers."

LendingTree's online loan marketplace at WWW.LENDINGTREE.COM, provides consumers
with an unprecedented level of control, convenience and choice via a simple
online loan form that once submitted can result in multiple loan offers.
Consumers receive offers from as many as four lenders who compete for their
business.


                                     -MORE-





ABOUT AAMES HOME LOAN
Aames Home Loan is a member of the Aames Financial Corporation group of
companies, headquartered in Los Angeles. The company offers mortgages and debt
consolidation equity loans to borrowers who don't meet conventional guidelines.
Founded in 1954, the company currently has 102 retail branches and 44 broker
offices serving consumers across the country.


ABOUT LENDINGTREE
LendingTree, Inc. is the online loan marketplace that connects consumers with a
network of lenders who compete for their business. Loan types include mortgage,
home equity, personal, auto and credit cards. Founded by Doug Lebda in 1996 and
based in Charlotte, N.C., LendingTree is led by veterans in the banking,
financial services and information technology industries. LendingTree has
strategic relationships with priceline.com, Bloomberg.com and AutobyTel and
currently has more than 10,000 affiliate Web sites. LendingTree is an equal
opportunity provider. Go to www.lendingtree.com or call 704-541-5351 for more
information.

                                      # # #

From time to time the Company may publish forward-looking statements relating to
such matters as anticipated financial performance, business prospects and
similar matters. The Private Securities Litigation Reform Act of 1995 provides a
safe harbor for forward-looking statements. In order to comply with the terms of
the safe harbor, the Company notes that a variety of factors could cause the
Company's actual results and experience to differ materially from the
anticipated results or other expectations expressed in the Company's
forward-looking statements. The risks and uncertainties that may affect the
operations, performance and results of the Company's business include the
following: negative cash flows and capital needs; delinquencies and losses in
securitization trusts; negative impact on cash flow, right to terminate mortgage
servicing; changes in interest rate environment; year 2000 compliance and
technological enhancement; prepayment risk; basis risk; credit risk; risk of
adverse changes in the secondary market for mortgage loans; dependence on
funding sources; dependence on broker network; risks involved in commercial
mortgage lending; strategic alternatives; competition; concentration of
operations in California; timing of loan sales; economic conditions; contingent
risks; and government regulation. For a more complete discussion of these risks
and uncertainties, see "Item 7. Management's Discussion and Analysis of
Financial Condition and Results of Operations - Risk Factors" in the Company's
form 10-K for the fiscal year ended June 30, 1999.