Description Of The Business And Significant Accounting Policies (Narrative) (Details)	6 Months Ended
	Jan. 31, 2013 item
Property, Plant and Equipment [Line Items]
Active parts	10,000,000
Models	469,000
Active accessories	500,000
SKUs across active products	73,000
Actively updated whole goods brands	300
Full model data and images	175,000
Percentage of revenue that are recurring	85.00%
Period receivables are deemed collectible	30 days
Maximum [Member] | Software [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, useful life	5 years
Minimum [Member] | Software [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, useful life	3 years
Dealers [Member]
Property, Plant and Equipment [Line Items]
Number of customers that leverage our technology	22,000
Distributors [Member]
Property, Plant and Equipment [Line Items]
Number of customers that leverage our technology	195
Manufacturers [Member]
Property, Plant and Equipment [Line Items]
Number of customers that leverage our technology	140