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</LabelSeparator><Level>1</Level><ElementName>us-gaap_AccountingPoliciesAbstract</ElementName><ElementPrefix>us-gaap_</ElementPrefix><IsBaseElement>true</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsCalendarTitle>false</IsCalendarTitle><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><FootnoteIndexer /><Cells><Cell FlagID="0" ContextID="" UnitID=""><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText /><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat></Cell></Cells><ElementDataType>xbrli:stringItemType</ElementDataType><SimpleDataType>string</SimpleDataType><IsTotalLabel>false</IsTotalLabel><UnitID>0</UnitID><Label>Accounting Policies [Abstract]</Label></Row><Row FlagID="0"><Id>2</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><LabelSeparator>

</LabelSeparator><Level>2</Level><ElementName>us-gaap_SignificantAccountingPoliciesTextBlock</ElementName><ElementPrefix>us-gaap_</ElementPrefix><IsBaseElement>true</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsCalendarTitle>false</IsCalendarTitle><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><PreferredLabelRole>terseLabel</PreferredLabelRole><FootnoteIndexer /><Cells><Cell FlagID="0" ContextID="c2_From1May2011To31Jul2011" UnitID=""><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="left"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt; FONT-WEIGHT: bold"&gt;Note

        1 - Summary of Significant Accounting Policies&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="left"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;General

        Organization and Business&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="line-height: 12.55pt; text-indent: 0pt; display: block; margin-left: 0pt; margin-right: 0pt;" align="justify"&gt;

      &lt;font style="display: inline; font-family: Times New Roman, serif; font-size: 11pt;"&gt;The

      Company was originally incorporated as &amp;#8220;Naxos Resources

      Ltd.&amp;#8221; (&amp;#8220;Naxos&amp;#8221; in British Columbia under

      the Canada Business Corporation act on May 23, 1986, with its

      principal place of business in Vancouver, BC.&amp;#160;&amp;#160;In

      2000, The Company moved its executive and administrative

      offices to San Francisco, CA, USA, effectively ending its

      business connections with Canada.&lt;/font&gt;

    &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;On

        October 15, 2001, the shareholders approved the

        domiciliation of the Company to the United

        States.&amp;#160;&amp;#160;On October 29, 2001, Articles of

        Incorporation and Articles of Domestication were filed with

        the Secretary of State of Nevada and Naxos was

        &amp;#8220;continued&amp;#8221; as a Nevada Corporation under the

        name of Franklin Lake Resources, Inc.&amp;#160;&amp;#160;On January

        3, 2002, Industry Canada Issued a Certificate of

        Discontinuance, formally ending the Company&amp;#8217;s legal

        ties to Canada.&amp;#160;&amp;#160;On January 9, 2002, the name

        change to Franklin Lake Resources, Inc. became effective

        for trading purposes.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company was in the business of exploring for precious

        metals, developing processes for extracting them from the

        earth and if warranted, developing sites for possible

        exploration.&amp;#160;&amp;#160;As of November 2008, the Company

        has refocused it operations and now operates as a retail

        store under the name On Screen TV, Inc.&amp;#160;&amp;#160;The

        Company trades under the symbol SONT.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Basis

        of presentation&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        accompanying financial statements have been prepared in

        accordance with generally accepted accounting principles in

        the United States of America, and pursuant to the rules and

        regulations of the Securities and Exchange Commission (the

        &amp;#8220;SEC&amp;#8221;) and reflect all adjustments, consisting

        of normal recurring adjustments, which management believes

        are necessary to fairly present the financial position,

        results of operations and cash flows of the Company as of

        and for the period ending October 31, 2010 and July 31,

        2011.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Use

        of estimates&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        preparation of financial statements in conformity with

        generally accepted accounting principles requires

        management to make estimates and assumptions that affect

        the reported amounts of assets and liabilities and

        disclosure of contingent assets and liabilities at the date

        of the financial statements and the reported amount of

        revenues and expenses during the reporting period. Actual

        results could differ from those estimates.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Cash

        and cash equivalents&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company maintains a cash balance in a non-interest-bearing

        account that currently does not exceed federally insured

        limits. For the purpose of the statements of cash flows,

        all highly liquid investments with an original maturity of

        three months or less are considered to be cash equivalents.

        There were no cash equivalents as of October 31, 2010 and

        July 31, 2011.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Property

        and Equipment&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company values its investment in property and equipment at

        cost less accumulated depreciation.&amp;#160;&amp;#160;Depreciation

        is computed primarily by the straight line method over the

        estimated useful lives of the assets ranging from three to

        five years.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="left"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Inventory&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Inventory

        is recorded at lower of cost or market; cost is computed on

        a first-in first-out basis.&amp;#160;&amp;#160;The inventory

        consists of imported goods.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Accounts

        receivable&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Trade

        receivables are carried at original invoice

        amount.&amp;#160;&amp;#160;Accounts receivable are written off to

        bad debt expense using the direct write-off

        method.&amp;#160;&amp;#160;Receivables past due for more than 120

        days are considered delinquent.&amp;#160;&amp;#160;Management

        determines uncollectible accounts by regularly evaluating

        individual customer receivables and considering a

        customer&amp;#8217;s financial condition, credit history, and

        current economic conditions and by using historical

        experience applied to an aging of

        accounts.&amp;#160;&amp;#160;Recoveries of trade receivables

        previously written off are recorded when received.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Fair

        value of financial instruments and derivative financial

        instruments&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company&amp;#8217;s financial instruments include cash,

        accounts receivable, accounts payable, and notes payable.

        All instruments are accounted for on a historical cost

        basis, which, due to the short maturity of these financial

        instruments, approximates fair value at October 31, 2010

        and July 31, 2011. The Company did not engage in any

        transaction involving derivative instruments.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Federal

        income taxes&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company accounts for its income taxes in accordance with

        Income Taxes Topic of the FASB ASC 740, which requires

        recognition of deferred tax assets and liabilities for

        future tax consequences attributable to differences between

        the financial statement carrying amounts of existing assets

        and liabilities and their respective tax bases and tax

        credit carry forwards. Deferred tax assets and liabilities

        are measured using enacted tax rates expected to apply to

        taxable income in the years in which those temporary

        differences are expected to be recovered or settled. The

        effect on deferred tax assets and liabilities of a change

        in tax rates is recognized in operations in the period that

        includes the enactment date.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Net

        Loss Per Share of Common Stock&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Net

        loss per share is provided in accordance with FASB ASC

        260-10, &amp;#8220;Earnings per Share&amp;#8221;. Basic net loss

        per common share (&amp;#8220;EPS&amp;#8221;) is computed by

        dividing income available to common stockholders by the

        weighted-average number of common shares outstanding for

        the period. Diluted earnings per share is computed by

        dividing net income by the weighted average shares

        outstanding, assuming all dilutive potential common shares

        were issued, unless doing so is anti-dilutive.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Internal

        Website Development Costs&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Under

        ASC350-50, &lt;font style="FONT-STYLE: italic; DISPLAY: inline"&gt;Website

        Development Costs&lt;/font&gt;, costs and expenses incurred

        during the planning and operating stages of the

        Company&amp;#8217;s website are expensed as

        incurred.&amp;#160;&amp;#160;Under ASC 350-50, costs incurred in

        the website application and infrastructure development

        stages are capitalized by the Company and amortized to

        expense over the website&amp;#8217;s estimated useful life or

        period of benefit.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Impairment

        of Long-Lived Assets&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company evaluates the recoverability of long-lived assets

        and the related estimated remaining lives at each balance

        sheet date.&amp;#160;&amp;#160;The Company records an impairment or

        change in useful life whenever events or changes in

        circumstances indicate that the carrying amount may not be

        recoverable or the useful life has changed.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Deferred

        Offering Costs&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company defers as other assets the direct incremental costs

        of raising capital until such time as the offering is

        completed.&amp;#160;&amp;#160;At the time of the completion of the

        offering, the costs are charged against the capital

        raised.&amp;#160;&amp;#160;Should the offering be terminated,

        deferred offering costs are charged to operations during

        the period in which the offering is terminated.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Deferred

        Acquisition Costs&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company defers as other assets the direct incremental costs

        of raising capital until such time as the offering is

        completed.&amp;#160;&amp;#160;At the time of the completion of the

        offering, the costs are charged against the capital

        raised.&amp;#160;&amp;#160;Should the offering be terminated,

        deferred offering costs are charged to operations during

        the period in which the offering is terminated.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Common

        Stock Registration Expenses&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company considers incremental costs and expenses related to

        the registration of equity securities with the SEC, whether

        by contractual arrangement as of a certain date or by

        demand, to be unrelated to original issuance

        transactions.&amp;#160;&amp;#160;As such, subsequent registration

        costs and expenses are reflected in the accompanying

        financial statements as general and administrative

        expenses, and are expensed as incurred.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Advertising:&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;The

        Company expenses all costs of advertising as

        incurred.&amp;#160;&amp;#160;The advertising costs included in

        general and administrative expenses for the year ended

        October 31, 2010 and July 31, 2011 were $15,518 and $9,220,

        respectively&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="FONT-STYLE: italic; DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;Recently

        Issued Accounting Pronouncements:&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;&lt;div style="LINE-HEIGHT: 12.55pt; TEXT-INDENT: 0pt; DISPLAY: block; MARGIN-LEFT: 0pt; MARGIN-RIGHT: 0pt" align="justify"&gt;

        &lt;font style="DISPLAY: inline; FONT-FAMILY: Times New Roman, serif; FONT-SIZE: 11pt"&gt;As

        of and for the years ended October 31, 2010 and July 31,

        2011, the Company does not expect any of the recently

        issued accounting pronouncements to have a material impact

        on its financial condition or results of operations.&lt;/font&gt;

      &lt;/div&gt;&lt;br/&gt;</NonNumbericText><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat></Cell></Cells><ElementDataType>nonnum:textBlockItemType</ElementDataType><SimpleDataType>na</SimpleDataType><ElementDefenition>The entire disclosure for all significant accounting policies of the reporting entity.</ElementDefenition><ElementReferences>Reference 1: http://www.xbrl.org/2003/role/presentationRef

 -Publisher FASB

 -Name Accounting Standards Codification

 -Topic 235

 -SubTopic 10

 -Section 50

 -Paragraph 3

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Reference 2: http://www.xbrl.org/2003/role/presentationRef

 -Publisher FASB

 -Name Accounting Standards Codification

 -Topic 235

 -SubTopic 10

 -Section 50

 -Paragraph 1

 -URI http://asc.fasb.org/extlink&amp;oid=6367646&amp;loc=d3e18726-107790



Reference 3: http://www.xbrl.org/2003/role/presentationRef

 -Publisher FASB

 -Name Accounting Standards Codification

 -Topic 235

 -SubTopic 10

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