EXHIBIT 23





            Consent of Independent Registered Public Accounting Firm

The Board of Directors
The Bon-Ton Stores, Inc.:

We consent to the incorporation by reference in the registration statements on
Form S-8 (File Nos. 33-43105, 33-51954, 333-36633, 333-36661, 333-36725,
333-46974, 333-65120, and 333-118700) and Form S-3 (File No. 333-112425) of The
Bon-Ton Stores, Inc. of our reports dated April 12, 2006, with respect to the
consolidated balance sheets of The Bon-Ton Stores, Inc. and subsidiaries as of
January 28, 2006 and January 29, 2005, and the related consolidated statements
of income, shareholders' equity, and cash flows for each of the fiscal years in
the three-year period ended January 28, 2006, and the related financial
statement schedule, management's assessment of the effectiveness of internal
control over financial reporting as of January 28, 2006 and the effectiveness of
internal control over financial reporting as of January 28, 2006, which reports
appear in the January 28, 2006 annual report on Form 10-K of The Bon-Ton Stores,
Inc.

/s/ KPMG LLP

Philadelphia, Pennsylvania
April 12, 2006